B2b Channel Marketing Specialist

6 months ago

Reading, United Kingdom Three UK Full time

**Company Description**
Three UK is a big network for the little or life-changing connections that make life richer. Our brand embodies the strength of our network and how we can provide better connectivity every day for every customer.

Three UK was founded in 2003 to challenge the mobile industry, and now covers 99% of the UK outdoor population with its combined 3G and 4G network and carries 28% of mobile data traffic in the country (Enders Analysis). Three has more spectrum exclusively dedicated to 5G than any other UK mobile network, meaning our customers will benefit from an outstanding experience when using the next generation of mobile technology.
**Job Description** What the role is all about**

An exciting opportunity for an innovative and driven B2B Channel Marketing Specialist to join the team at Three Business, at a pivotal point in our growth story.

You’ll work closely with our Sales, Commercial, Propositions, Channel Management and Brand. You will be responsible for defining and delivering our partner marketing strategy to deliver our acquisition targets.

You’ll become the expert on the B2B Indirect Partner Channel - understanding the channel’s ambition and priorities, the drivers and needs of the different partners, how they engage with business decision makers in the market and the challenges they face. You may be required to work across other Sales Channels to support your colleagues.

You’ll provide market intelligence, create engaging marketing comms and co-branded marketing campaigns, develop relevant toolkits to support them and ensure they can clearly communicate our products and services to their customers.

You’ll look for opportunities to engage and support our existing partners with tailored activities to build loyalty and drive improved performance, as well as ways to increase partner base.

**What you’ll be doing**

**Brand ambassador**:

- Deliver best in class channel marketing initiatives across partner accounts to drive Three Business propositions.
- Define the Channel Marketing strategy to ensure the brand, products and propositions are effectively delivered in-line with the wider GTM plans.
- Act as a brand guardian - distilling Three Business brand positioning, network and products into comms and content and ensuring the message, tone and brand of partner marketing is on point.
- Facilitate access to on-demand, relevant, and high-quality materials by partners.

**Account management**:

- Identify and deliver partner marketing opportunities by working closely with sales team.
- Establish a routine of marketing alignment and opportunities discussion with key partners.
- Routinely gather feedback from sales and partners on material created.
- Manage creative agency.

**Commercial performance**:

- Maximise value growth through evaluation of activities within channels.
- Understand propositions, telco market/customer trends and latest marketing tools, translating these insights into effective channel marketing deliverables.

**Qualifications** What you'll ideally bring...**
- Experience of channel marketing, preferably within a B2B organisation/ function
- Experience in developing partner channel marketing strategies
- Experience building strong relationships with partners and working with them to deliver joint marketing initiatives.
- Experience developing engaging marketing content and tools for indirect partners.
- Customer focused and insight driven, able to distill feedback down and recommend actions

**What you'll receive in return**
- Competitive annual salary, a performance based annual bonus & an additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary
- Hybrid working between your home (2-3 days a week) and our Reading HQ office at Green Park (2-3 days a week)
- 28 days annual leave + 8 bank holidays + 3 personal days annually, which increases with length of service
- Private Medical Insurance, Life Assurance and Income Protection
- Free mobile phone package & unlimited sim-card
- On-site car parking (including electric)
- .... Plus lots more including wellbeing and learning & development benefits

**Additional Information**- Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers._
- With that in mind, if you do not ‘tick every box’ in the job advert above, there are likely other valuable attributes and skills you have that would make you a great addition for the team. So, if you feel this role is for you, then please apply We are committed to equality in employment and growing a diverse workforce. We embrace those of any race, gender identity, sexual orientation, age, religion, disability, marital status, family status or civil status and we want our teams to reflect this_
- At Three

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