Senior Marketing Executive

5 days ago


Reading, Reading, United Kingdom HP Full time

Job Description:

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We are looking for a talented Senior Marketing Executive to lead our B2B initiatives in the UK & Ireland. The successful candidate will have a proven track record of delivering commercial print marketing strategies that drive business growth and revenue.

Key Responsibilities:

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  1. Develop and execute commercial print marketing plans that align with local business priorities.
  2. Collaborate with category, sales, channel marketing, omnichannel, and store teams to ensure unified marketing execution across all platforms and touchpoints.
  3. Brief local media campaigns and programs to COE teams, set relevant KPIs, provide strategic feedback on campaign briefs, approve media plans, and review performance reports.
  4. Enhance the local customer journey across multiple platforms, including hp.com/li>.
  5. Partner with creative and brand specialists to develop and adapt marketing assets for maximum campaign impact.
  6. Collaborate with COE and data science teams to design experiments, run A/B tests, and implement data-driven strategies that optimize marketing spend for maximum effectiveness and efficiency.
  7. Manage commercial print marketing budget in alignment with the Head of Print Marketing.
  8. Drive content and SEO initiatives to boost brand consideration and conversion rates, collaborating with the Digital Operations team.

Requirements:

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  • 4-7 years of experience in marketing and campaign management, or an advanced degree with 3-5 years of work experience.
  • Proven experience in B2B marketing and Account-Based Marketing (ABM).
  • Experience in performance marketing, conducting experiments, and analysing performance metrics to optimize initiatives.

What We Offer:

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As a Senior Marketing Executive at HP, you will have the opportunity to shape the marketing landscape for a leading brand, drive impactful campaigns, and contribute to our business success.

Estimated Salary: £50,000 - £65,000 per annum.



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