Head of Content, Digital Experience
2 weeks ago
Job id: 083426. Salary: £62,696 - £73,857 per annum, including London Weighting Allowance.
Posted: 29 January 2024. Closing date: 11 February 2024.
Business unit: Strategic Comms & External Relations. Department: Strategic Comms & Ext Relations Office.
Location: Guy's Campus. Category: Professional & Support Services.
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Job description
King’s College London communicates with a global audience daily. Our web presence is central to presenting our learning offer to prospective students, showcasing our world class research and service offer, and telling the King’s story to the world. Our intranet/digital employee experience are equally critical in enabling our staff to understand and engage in life at King’s so they can easily navigate the university. An exercise is currently underway to define and develop a new Digital Workplace for our staff community.
This post will be offered on an indefinite contract.
This is a full-time post - 100% full time equivalent.
Key responsibilities
Content Strategy & Governance (Website)
Act as Editor-In-Chief for website content
Develop and execute a comprehensive website content strategy, roadmap policy and guidance aligned with King’s strategic objectives including Brand & Marketing and Communications & External Affairs strategies and plans
Ensure the content is accurate, relevant, and aligned with brand guidelines
Oversee website governance to ensure content quality and smooth management
Develop new content governance models as required or ensure content governance is firmly embedded within existing models to ensure website content is rigorously planned and executed.
Work in partnership with relevant stakeholders and teams across Communications & External Affairs; Brand and Marketing, IT and wider King’s to ensure website meets King’s strategic objectives and audience needs
Work with product team to ensuring UX, architecture and search are optimal at all times in order to surface content
Ensure content meets compliance requirements using relevant analytical tools such as Siteimprove; WCAG 2.0 guidelines
Lead and develop a team of content producers and support wider community of locally based content editors to achieve the above
Collaborate with cross-functional teams to define website requirements and objectives for their respective initiatives, faculties and departments
Conduct regular performance reviews of direct reports team and provide constructive feedback on content management to the wider content community.
Work with product team/s to address website issues promptly to ensure quality assurance.
Ensure the implementation of search engine optimisation (SEO) to improve search engine rankings and drive traffic.
Develop digital storytelling capability within team and wider community where relevant
Collaborate with members of the wider Brand & Marketing team to ensure digital marketing campaigns are fully optimised (website)
Monitor and analyse platform analytics to measure the effectiveness of marketing and communications initiatives.
Intranet/digital workplace development
Act as strategic lead/product manager for intranet/digital workplace development from inception to delivery as project and engagement are underway
Line manage dedicated resource to develop this programme of activity
Digital leadership and innovation
Stay abreast of industry trends and emerging technologies to improve the user experience (e.g.AI development)
Work with internal partners to evaluate new technologies, practices, frameworks, and tools that would enhance content sharing and storytelling.
Manage team and product budget/s where relevant
Promote a ‘One King’s’ community of digital content practice at King’s.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.
Skills, knowledge, and experience
Essential criteria
**Qualifications**:
- Professionally qualified with a journalism/communications or similar degree/postgraduate qualification, plus relevant digital leadership experience, OR Extensive vocational experience and professional development and achievement in digital leadership/website management/digital content development
Knowledge, Experience & Skills
- Background in journalism, publishing, or editorial role
- Proven experience in a senior web/digital leadership role
- Proven experience of web/digital governance
- Skilled in digital storytelling
- Familiarity of web development practices and tools, e.g., content management systems, SEO and analytics tools (e.g., Google analytics; Site Improve)
- Excellent project management and organisational skills
- Strong leadership, stakeholder management and communications skills
- Knowledge of Agile Methodology principles
- Strong commitment to working with a diverse staff and student community.
- Ability to motivate a
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