Digital Content Executive

2 weeks ago


London, United Kingdom Commonwealth Games Federation Full time

Short description This role is responsible forthe planningand delivery ofthe CommonwealthSport’sdigitaland socialcontentplanthrough the creation of creative and compelling content across allCommonwealth Sport digital channels, building the brand andsupportingthe growth of our audiencetocreateengaged communities. Full description

JOB DESCRIPTION

Job Title

DigitalContent Executive

Reports to

Head ofDigitaland Content

Scope of Role

Business Area

Marketing and Communications

Key departments/areas of responsibility

Digitaland socialcontentcreation

Commonwealth Sport

Commonwealth Games Associations (CGAs)

Host Organising Committees

Commonwealth SportFoundation (CSF)

Job Dimensions

Financial

Non-Financial

None

Cross-function responsibility

Overall Job Purpose

This role is responsible forthe planningand delivery ofthe CommonwealthSport’sdigitaland socialcontentplanthrough the creation of creative and compelling content across allCommonwealth Sport digital channels, building the brand andsupportingthe growth of our audiencetocreateengaged communities.

The role willsupport theorganisation’sfunctioning areas and CommonwealthGames Associations (CGAs)with social and digital assets around communicationsand campaignsas well as sharing advice on social delivery and digital activations.

Accountabilities/Responsibilities

•As part of the Marketing and Communicationsteam,responsibilityfordevelopingthecontentto support the delivery of thecontentplansand channel strategy, and regular‘365’content planning.

•Work with the Digital Marketing Manager to developdigital and socialcontent to support the Marketing andCommunications strategy,targetingmultiple audiencesacrossCommonwealth Sport channelstodriveinteraction and engagement.

•Create engaging, strategic, and fun contentincluding short form and long-form video, graphicsand creative social content using imagery and writtencontentwithattention tobrand-focused interactive contenttodeliver to the organisation’s objectives.

•Coordinate, engage and manage external agencies, creatives and designersto support the content creation; provide written briefs and manage timelines for deliverand budget as required.

•Work with the Brand Marketing Manager to develop specificcontent to supportbrand marketing campaigns that effectively communicate the Movement’s brand message.

•Support the Digital Marketing Manager to measure performance of content against key KPI’s, to optimise production and output of the content.

•Managethedigital andsocial content budgetwhere necessary.

•Support theMarketingand Communicationsteamwith written content includingSocial content, media releases,briefs, reports and articles.

•Liaising withCommonwealth Sportstakeholders to promote engaging, creative global campaigns and storiestobuild awareness of the Commonwealth Sport Movement, its vision and its ambitions.

•Supporting development of the CRM strategy and its implementation, including creationand writing ofe-newsletters.

•Integrate with OCs’ digital and social media teams to align on campaigns and enhance/augment specific OC priorities when required (such as mascot launch,KBR, Games Time proactive and reactive messaging.

•Advising, guiding, supporting and working as an integrated member of 'one team' alongside Commonwealth Games OCs to deliver Games-time content strategy.

•Assessment of the latest trends and developments in digital media to ensure thatCommonwealth Sportmaintains a radical and fresh digital content strategy and delivery approach.

Key Interfaces

Internal

External

Marketing and Communications Team

SLT

CGAs

Organising Committees

Agencies and suppliers

Competence / Knowledge / Skills required

Experience/Skills

•Proven experience with content production using programmes such as Adobe Illustrator,Premier Pro,Photoshop,InDesign,Canva and social media management programmes (e.g.Sprout Social).

•Experience filming contentand familiarity withthenecessarytools and equipmentpreferable,combinedwith knowledge of how to shoot suitable contentto achievethevisionfor each campaign.

•A strong and enthusiastic interest in sport and the role sport can play in bringing together diverse communities.

•Ability to liaise, engage, articulate and conduct face to face interviews with athletes, board members and staff.

•Ability to write, including socialcontent,media releases,articles, creative briefs and reports as required.

•Ability to work within a team and individually to ensure projects and initiatives are brought to successful conclusions in a timely manner.

•Ability toembrace new digital tools and learn functionality to become champion of the products within the organisation.

•Some knowledge of CRM and CMS platforms would be advantageous.

•Ability to work remotely, theCommonwealth Sportoffice and to travel to OC venues and CGA regions when required.

Behaviours

A positive and optimistic attitudeincluding the following attributes:

•Flexible, Agile and adaptable.

•Strong attention to detail.

•Excellent people skills.

•Passionate about Sport and the Commonwealth Sport Movement.

•Diplomacy,embracesdiversity, displays respect and loyalty to colleagues, the organisation and partners.

•Comfortable working in a fast-paced environmentand solution focused attitude.

•Displays the highest levels of integrity, commitment,resilience,and initiative with an ability to deliver excellent results.

•Highly collaborative, ability to engage effectively, good team player, committed, enthusiastic, and motivated.

•Leadership through accountability, positivity and teamwork.

•Professional, polite,calm,and approachable disposition.

Requirements

•Commonwealth Sportfully supports a comprehensive equal opportunity and diversity policy.

•All applicants must be legally entitled to work in the United Kingdom.

•TheDigital Content Executiveposition will be based in theCommonwealth Sport LondonOffice.

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