Digital Content Marketer

2 weeks ago

London, United Kingdom Informa Connect Full time

Company Description

Informa Connect, a vertical within Informa, a FTSE 100 company, is a live events, digital content specialist connecting professionals with knowledge, ideas and opportunities. This role sits within the Global Finance division in Informa Connect, and works across numerous world leading event brands, including SuperReturn, Finovate and RiskMinds.

**Job Description**:
In addition to developing and managing broader content strategies, the digital content manager will also be involved in managing content elements for each individual event. Part of this role will include coordinating media coverage of our events, ranging from filming schedules, interviews and photography. For certain events, this work will be performed on-site, so willingness to travel internationally is essential.

**Task-based Responsibilities**:

- Create and maintain a year-round digital content marketing strategy for the SuperReturn brand, with a focus on developing the video and multi-media content initiatives
- Establish a network of industry-based bloggers, influencers and thought leaders to regularly contribute content
- Collaborate closely with the SuperReturn brand team, Brand Strategy Director and event production team to drive new content ideas and launch new marketing services products
- Collaborate closely with campaign marketing team and the Social Media Executive, to ensure seamless integration of all marketing plans (campaign, content & social) to drive delegate and sponsorship revenue for events
- Oversee digital content strategy and social media coverage of events, both virtual and physical, from organising filming schedules, interviews, and publication of videos on YouTube and photos on Flickr
- Co-ordinate with Program Manager to deliver and drive engagement to sponsored marketing services deliverables, including webinars, video interviews and whitepapers
- Maintain tracking and analyse success of content strategy, adopt a data-driven mindset towards audience building campaigns, and take responsibility for brand lead generation and traffic growth targets
- Think innovatively to develop, implement and create content strategies and produce different types of content
- Build and maintain key relationships with internal (conference producers, sales team, marketing) and external (speakers, sponsors, media partners, bloggers, industry influencers & experts) to produce in-depth and engaging content.
- Create and implement content schedules and regularly introduce new ideas for content formats

**Qualifications**:

- Eligible to work in the UK, with valid passport (international travel required)
- Bachelor’s level education or equivalent, specialisation in digital media, journalism, or communications advantageous (but not a requirement)
- Confident, friendly manner and ability to work well within a close-knit team as well as autonomously
- Must be self-motivated and able to handle multiple projects - often under pressure
- Excellent communication skills, online and in person
- Excellent copy writing skills and attention to detail
- Strong understanding of digital marketing best practices, including SEO and social media
- Strong digital literacy and experience with digital editing and publishing tools (e.g. WordPress preferable)
- Competency with Adobe PhotoShop, Premier Pro and social media management tools advantageous (but not a requirement)

Additional Information

The position can be a blend of working from home and from our super modern offices at 240 Blackfriars.

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