Revenue Management Lead

3 weeks ago

Pontypridd, United Kingdom Transport for Wales Full time

**Equal Opportunities**

At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales' leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.

**Who we are**

At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.

We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.

**Role responsibilities**

The Revenue Management Lead will develop the Revenue Management Strategy and proactively optimise the Transport for Wales (TfW) Advance product market, growing and maximising revenue.
- Introducing the benefits of ‘airline style pricing’ to new geographies, through changes in product designing and retailing availability, and encouraging greater use of services in low demand areas and ensuring optimisation of revenue for higher demand routes, using a variety of products and price points.
- Leading in day-to-day Revenue Management activity by providing guidance to two Revenue Management Analysts, and indirectly to the Pricing and Revenue Assistant in the Pricing team where shared objectives exist to ensure the delivery of incremental revenue.
- Investigate market changes and identify growth opportunities using data led insights and reporting them back to the wider team to drive change.
- Research, identify, develop and deliver innovation within the revenue management field by designing and coordinating appropriate tests of enhancements and presenting findings.

**Who we’re looking for**
- Demonstrable experience in delivering clear, measured revenue growth to an organisation.
- Excellent analytical acumen, and the ability to translate data into presentable insights and initiatives.
- Experience of managing and influencing within commercial and customer focused projects.

**Welsh Language Skills**

Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.

**Next steps**

Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.

Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.

**Cyfle Cyfartal**

Mae Trafnidiaeth Cymru yn gwerthfawrogi amrywiaeth. Mae’n ein gwneud yn gryfach, yn ein helpu i ddeall ein cwsmeriaid yn well, i wneud penderfyniadau gwell a bod yn fwy arloesol. Mae pawb yn wahanol ac mae gan bawb eu safbwynt eu hunain felly rydym yn creu tîm amrywiol sy’n adlewyrchu’r cymunedau rydym yn eu gwasanaethu. Drwy hyn, rydym yn benderfynol o fod yn un o gyflogwyr mwyaf cynhwysol Cymru. Rydym yn creu rhwydwaith trafnidiaeth cynhwysol y gall pawb yng Nghymru fod yn falch ohono.

**Pwy ydyn ni**

Ein cenhadaeth yn Trafnidiaeth Cymru yw trawsnewid trafnidiaeth yng Nghymru a’i gwneud yn addas ar gyfer y dyfodol, boed hynny ar gyfer rheilffyrdd, bysiau, cerdded neu feicio. Rydyn ni eisiau ysbrydoli cenedl i newid y ffordd maen nhw’n teithio, fel bod pawb yn teithio’n fwy cynaliadwy ac yn helpu i fynd i’r afael â’r argyfwng hinsawdd sy’n wynebu pawb.

Rydyn ni’n lle agored a chynhwysol i weithio, lle mae croeso i bawb a lle caiff ein pobl eu cefnogi i gyflawni eu llawn botensial. Rydyn ni am greu awyrgylch sy’n galluogi ein pobl i dyfu a llwyddo. Mae hyn yn allweddol i’n galluogi i gyflawni’r addewidion rydyn ni wedi’u gwneud i bobl Cymru er mwyn adeiladu rhwydwaith trafnidiaeth gynaliadwy sy’n diwallu eu hanghenion nhw.

**Cyfrifoldebau’r swydd**

Bydd yr Arweinydd Rheoli Refeniw yn datblygu’r Strategaeth Rheoli Refeniw ac yn mynd ati’n rhagweithiol i wella marchnad cynnyrch Advance Trafnidiaeth Cymru, gan dyfu a chynyddu refeniw.
- Cyflwyno manteision ‘system prisiau fel un cwmni awyrennau’ i ardaloedd daearyddol newyd

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