Paid Social Media Executive

6 months ago


Reading, United Kingdom Project People Full time

**Paid Social Media Executive**

**Contract -6 months**

**Primarily Remote**

***

Are you a creative and data-driven marketer with a passion for crafting impactful paid social media campaigns?

Craft Compelling Campaigns: Paid Social Executive Role Now Open with our prestigious telecom client in Thames tower.

We're seeking a talented Paid Social Media Executive to join our digital marketing paid media team with the effective execution of client's global B2B marketing & communications activities and campaigns, delivering targeted, delightful experiences to a growing set of stakeholders and audiences, as well as ensuring as a Center of Excellence we focus on governance, upskilling and best practice.

**Key responsibilities**

***
- Support the Paid Media Strategist for the Global Vision and Industry Leadership Program with a focus on Paid Social activation, management and reporting, working closely with agencies, vendors and media plans to ensure effective and impactful delivery of targeted campaigns (incl LinkedIn, Twitter and Facebook)
- Support Paid Media team as required across Client's Global Marketing Programs, including campaign analysis and optimization efforts, collaborating on strategies and always-on activity, leveraging first party data, insights and research
- Help embed standards of excellence with Client's paid social media activity, ensuring all activity following appropriate UTM tagging strategies & naming conventions
- Work with the Connected Data & Analytics team on paid social media reporting, dashboarding and automation, delivering regular and real-time insights to inform better business decisions
- Build strong relationships with media platforms (Twitter, LinkedIn, Facebook) and our Paid Social agencies (Merkle, House of Radon), and support with investigating/auditing new media vendors
- Lead on robust Paid Social governance and security, ensuring ad accounts are appropriately secure, organized and managed, and managing all incoming requests from stakeholders, sharing rules of engagement and frameworks as required
- Collaborate with agencies and platform partners on financial management including invoicing & POs, establishing standardized ways of working where relevant
- Support Head of Digital Marketing with the running of Client's Digital Excellence Academy and Digital Community Summits, including global training and thought leadership series.

**Skills, experience & qualifications**

***
- Experience in either agency or client-side, preferably within the technology, services, software, or mobile industry. Experience with B2B, channel partners/resellers, service providers/carriers a plus.
- Experience working with Paid Media, with a focus on Paid Social activations, management & reporting.
- Experience working with Social Media & Analytics platforms, including Facebook Business Manager, LinkedIn Ads Manager, Twitter Ads Manager and Google Analytics.
- Experience working with third party agencies, vendors and partners
- Extremely organized and analytical, with the ability to make data-based decisions and conclusions

Project People is acting as an Employment Business in relation to this vacancy.


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