Digital Marketing Lead

2 weeks ago


Reading, Reading, United Kingdom CV-Library Full time

Reed Marketing & Creative

 

We are currently partnered with a highly successful B2C business based in the South East of England, who are looking for a Digital Marketing Lead to join their dynamic marketing team.


About the Role:

  1. Develop and manage the strategy for social media channels, including Facebook, Instagram, TikTok, covering both Trade and Retail.
  2. Responsible for managing the performance of all social media channels to drive follower growth and engagement or acquisition and retention.
  3. Collaboration with the wider marketing team, taking ownership of the social media execution of cross-channel campaigns, coordinating social media plans to deliver against Omni-channel go-to-market plans.
  4. Management of social media budget.
  5. Building the social media strategy for all channels within the business.
  6. Detailed channel performance reporting, taking an analytical test and learn approach to optimize channel strategy across multiple channels.

 

The ideal candidate will have previous experience within social media across all social channels (mainly Facebook, Instagram, TikTok, Pinterest, and YouTube) across paid and organic. Additionally, experience with social media strategy, implementation, and previous line management experience is required. Strong content creation and analytical thinking skills are essential.

 

In return, you will receive a salary paying circa £50,000 depending on experience + excellent benefits + hybrid working (3 days office, 2 days home).



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