Head of Marketing
4 months ago
Reporting to the MD, this exciting role will be responsible for increasing revenue, profitability, brand awareness and reputation by developing and executing robust and innovative marketing strategies.
**HEAD OF MARKETING**
**STOKE ON TRENT AREA**
**PERMANENT - FULL TIME (9AM - 5.30PM MON-FRI)**
**UP TO £62.5K DOE PLUS BONUS**
**EXCELLENT BENEFITS INC 34 DAYS HOLIDAYS PER ANNUM AND PRIVATE HEALTH CARE**
**THE ROLE**
- Develop short and long-term strategies to establish and position the business brands as well as providing clear guidelines for brand protection
- Oversee and approve all marketing material to ensure business brand messages are strong and consistent across all channels
- Creating content and delivering the marketing plan
- Manage and develop the Marketing Team
- Analyse consumer behaviour to help define and deliver the desired customer experience
- Coordinate all media contacts and ensure the business gets print and digital coverage
- Work with key stakeholders to provide engaging material to assist growth
- Organise, support and/or attend meetings, events and conferences
- Manage relationships with the corporate partners of the business
- Research products & services, competitors & emerging trends to identify new opportunities
- Recommend new and/or improved website functionality
- Drive qualified volume traffic to website by providing rich consumer engagement utilising a variety of techniques across multiple marketing channels
**WHAT WE ARE LOOKING FOR**
- A proven track record across the full marketing spectrum including successful delivery of B2B and B2C Marketing Strategies and campaign implementation within a high-growth and/or retail environment
- Proven Brand Management experience and strong creative ability
- Excellent leadership and management skills - able to influence and present confidently to Directors and key stakeholders
- Analytical, numerically literate, organised and with an impeccable eye for detail
- Marketing Degree or industry/specialist equivalent preferable with solid knowledge of web analytics and up to date, solid working knowledge of digital platforms, integration and SEO
**HOW TO APPLY**
Reference ID: RH/HOM
**Job Types**: Full-time, Permanent
**Salary**: £62,500.00-£72,500.00 per year
**Benefits**:
- Company pension
- Health & wellbeing programme
- On-site parking
Schedule:
- Day shift
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Yearly bonus
Work Location: In person
Reference ID: RH/HOM
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