Head of SEO and PPC

7 months ago


StokeonTrent, United Kingdom Plinkfizz Full time

We’re looking for a talented Head of SEO and PPC to join our experienced paid and organic search team. This is an exciting opportunity for someone to develop Plinkfizz’s technical SEO and PPC function into a powerhouse of transformation, driving innovation and demonstrating that Plinkfizz is a leading source of technical SEO expertise and advice. You will need to have a sound grasp of how important SEO is within the digital landscape, both nationally and internationally, and how we can utilise it to benefit our global clients. You will also be passionate about creating and implementing strong SEO/PPC strategies to make our clients more discoverable and useful in search. If you are a great problem solver who can think outside of the box, good with data, confident and articulate we would love to hear from you.

**About Plinkfizz**

Founded in 2003, Plinkfizz is a full service, integrated agency with a team of 15. Based in Stoke-on-Trent, the team works with an array of local, national and global businesses to provide PR, strategy, creative, digital, social media, website design/hosting, SEO and PPC.

Plinkfizz has a great company culture and cares for our team with plenty of benefits and added extras:

- Health cash plan
- 25 days holiday plus bank holidays
- Birthday day off and gifts
- Team building / reward activities
- Three days off at Christmas plus gifted Christmas Eve Day
- Annual anniversary reward
- Christmas parties
- Office dogs
- Flexible working policy around start and finish times
- Flexibility around family events
- Awards / company events attendance

And loads more.

**The role**

Working as part of a vibrant and supportive team in a fast-paced environment, the Head of SEO and PPC will be a fully rounded marketing professional.

The Head of SEO and PPC will provide hands-on support for account managers, as well as building their commercial knowledge.

Key responsibilities:

- Work with the Senior Leadership Team to develop best practice SEO/PPC for the agency and regularly collaborate with agency peers to share learnings and opportunities for all clients.
- Own day to day relationships with our clients.
- Taking charge of client meetings & reports and ensuring clients are presented with the right data to show accurate performance indicators.
- Manage a team of marketers to deliver results driven, integrated campaigns.
- Support the development of website projects and the continued management and maintenance of website health.
- Collaborate with the full suite of marketing professionals to deliver excellent SEO & PPC campaigns.
- Manage client expectations and delegate tasks appropriately to deliver projects on budget and to deadlines.
- Organise client accounts, accurately quote for projects, support the Directors and Senior team with new business opportunities and actively grow client accounts and the overall SEO and PPC offering.

Desired skills and experience:

- Experience in a similar role at a senior level and excellent leadership skills.
- Be fully up-to-date with industry developments.
- Skilled at identifying clients’ needs and designing bespoke technical strategies for them to achieve their goals.
- A passion for emerging platforms and a broad knowledge of effective SEO & PPC strategies and techniques.
- An excellent understanding of Google and Google’s Search Quality Guidelines.
- Thorough understanding of HTML, CSS and web standards.
- Good knowledge of JavaScript.
- Analytical, with a proven ability to interpret large amounts of information and research, with the ability to distil the most important/relevant information.
- Passionate about best-in-class customer experience.
- Highly literate and numerate with excellent communication and interpersonal skills.
- Able to deliver clear and concise ideas to internal and external stakeholders and produce top quality written documentation.
- Excellent face-to-face presentation skills, with the gravitas and credibility to deliver new ideas and report on successes.
- Deep strategic expertise across content marketing, technical SEO, on-page, PPC and digital PR.
- Confident at supporting senior managers whilst leading junior team members.
- Attention to detail being an Analytical & Critical thinker.
- Experience in industry tools such as Google Analytics, Google Search Console, VWO, Convert, SEMrush, Ahrefs, SimilarWeb, ScreamingFrog, SiteBulb, Hotjar and many more.
- Adaptability, flexibility and mobility - you will be responsive and adaptable to change and new information.
- Relevant degree and/or professional accreditation would be an advantage.
- Minimum 7 years of work experience, at least 3 years of that experience in agency management.
- Minimum 3 years hands-on project management experience with ability to manage competing projects, priorities and deadlines.
- Proven proficiency in Microsoft Office Suite of products.
- Excellent communication skills and the ability to work collaboratively within a creative team.
- Strong org



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