E-commerce Marketing Executive
7 months ago
If you have experience of executing the digital marketing strategy for B2C websites - RKW wants to hear from you, as we're looking for talented individuals to join us in our ambitious e-commerce expansion journey.
You will have the opportunity to work directly with our Head of Direct E-Commerce, on a growing portfolio of Branded B2C websites, driving growth of sales across an impressive product range in the Housewares & Electricals market.
We want to hear from people who have the capability to deliver on key plans, month-on-month, for a range of websites we operate, with the goal of attaining sales targets.
**Responsibilities**:
- Work alongside the Head of Direct E-Commerce to develop monthly sales and content activity plans for a portfolio of branded websites.
- Manage the execution of the monthly plans including all product promotional activity and content activity for the branded websites.
- Work alongside in-house teams and roaster digital agencies to develop monthly acquisition plans for the portfolio of branded websites.
- Maximise sales conversion on branded websites through CRO initiatives as well as optimizing on-site UX.
- Run on-site SEO projects driving search rank targets against priority search words and phrases.
- Ensure product content for all new product launches is to the required standard.
- Provide monthly performance reports on website operations based on agreed KPIs, including forecast targets, website conversion rate optimization, and revenue.
**General Duties**
- Research key competitors websites to ensure websites are best in class for content and activity planning.
- Collaborate with the in-house Design Studio for content creation requirements.
- Collaborate with the Product Marketing Team to deliver plans consistent with product priorities and NPI roadmaps.
- Focus on ROI, measuring and maximising return for all marcomms activities.
- Participate in the quarterly and monthly Web Team planning cycle.
**Experience**
- Exposure to the running of a transactional website via a web platform such as Shopify or Woo Commerce etc.
- Exposure to performance marketing activities such as PPC, paid social and affiliate marketing.
- Used to working under pressure, managing budgets to achieving agreed sales targets.
- Proficient in Microsoft Excel including formulas, lookups and data validation.
- Good experience of using Google Analytics and other analytical packages.
- **Company Benefits**_
- 25 Days Annual Leave + Bank Holidays
- Free parking on all sites
- Complimentary drinks
- Staff discount on all our products
- Employee Assistance Program
- Refer a Friend Scheme
- Training and development
- Eye care allowance
- Exclusive discounts on cinema, holidays, days out, eating out and much more
- Long service incentives and rewards
- Annual bonus scheme
Come and join us to celebrate 30 years of business
**Job Types**: Full-time, Permanent
Pay: £27,000.00-£30,000.00 per year
**Benefits**:
- Additional leave
- Employee discount
- On-site parking
Schedule:
- Monday to Friday
**Experience**:
- Digital marketing: 3 years (preferred)
- E-commerce: 1 year (preferred)
Work Location: In person
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