Marketing Director
2 weeks ago
Job Type: Full Time
Contract Type: Permanent
Acosta Europe, a leading agency provider of multi-channel digital and physical field sales solutions, serves retailers and hundreds of the world's leading brands.
Reporting to: Sales and Marketing Director
15% Performance bonus + Car allowance and Hybrid working
As Head of Marketing & Digital Media, you will:
- Lead all aspects of marketing for Acosta Europe and its associated brands, reporting to the Sales and Marketing Director.
- Work closely with the Sales and Marketing Director, Heads of Services, and Board of Directors to understand and articulate the technology-led, unique market proposition to current and potential customers.
- Utilize modern collateral and channels to build our presence with key stakeholders, including attendance at key customer networking events, to increase inbound interest in Acosta Europe's services.
- Own and maintain all Acosta Europe websites, ensuring that material is up-to-date and refreshed to drive increased traffic.
- Partner with the Business Development team to create a bespoke marketing plan, supporting our growth aspirations in identified growth channels and clients.
- Support strategic commercial proposals, incorporating innovative approaches to presenting our proposition.
- Lead and develop the current Acosta Europe marketing colleagues, ensuring that all objectives are met and development plans are in place.
- Establish a cross-functional network with the wider customer-facing BUC team to understand and deliver bespoke customer marketing requirements.
- Deliver training to the wider Client team on all aspects of social media, to support accelerated messaging of Acosta Europe's services.
- Track and monitor the Group's online presence, ensuring that we have a larger online voice.
Key Requirements:
- Ability to quickly understand and adapt to changes within clients, building and sustaining deep contact strategies.
- Ability to lead cross-functional projects to deliver additional value propositions to our clients.
- Identify 'big' data sources that can add value to Acosta Europe's offering.
- Proven ability to create and implement a clear and concise group marketing vision, supporting our long-term growth aspirations.
- Experience of working with multiple marketing platforms, associated software, and external agencies.
- Experience of field marketing/marketing agency sector, along with a proven track record of dealing directly with customers within T4 Grocery, Convenience, and OOH sectors.
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