Marketing Executive

**Purpose of the Job**:
The Marketing Executive will support the development, coordination and execution of the Williams Medical strategic marketing plan.

This role will be ideal for a marketing all-rounder who is looking to work across multiple channels and support campaign planning, creative briefing, event management, communications and copywriting. The Marketing Executive will also provide input into the strategic planning process and support with market research.

In addition to being organised, they’ll need to be creative, logical and analytical in approach. Good communication and influencing skills will also be required to work closely with colleagues across design, digital, sales and product management.

The role provides an opportunity for further growth and development.

Main Duties/Responsibilities and Knowledge/Skills Requirements
- Support the execution of campaigns across wider digital and sales channels
- Liaise with internal stakeholders to prepare creative briefs and ensure delivery to agreed timeframes
- Write copy for marketing initiatives, including brand adverts, customer communications and external media
- Support the delivery of the exhibitions, events and webinar programme - including the creation of bespoke materials, ordering promotional merchandise, event logistics and the co-ordination of post-event follow-up
- Manage relationships with external marketing suppliers (including printers and mailing houses)
- Proofread product and marketing copy
- Support customer, competitor and market research initiatives
- Co-ordinate customer lifecycle communications, including win-back campaigns
- Measure and analyse the effectiveness of campaigns, reporting findings and provide recommendations to key stakeholders

**Key Performance Measurements**
- Delivery of strategic plans within agreed timeframes
- Brand consistency across all channels
- Campaign ROI
- Growth in customer numbers

**Knowledge, Experience and Understanding**
- Proven experience in a similar marketing role
- Thorough knowledge of strategic planning principles and marketing best practices
- Appreciation of delivering customer-focused, marketing strategies
- Understanding of project management skills and influencing across cross-functional teams
- Experience in a multiple-product or healthcare organisation is desired, but not essential
- CIM qualification or marketing/business related degree would be advantageous

**Skills/Abilities**
- Able to self-manage and work effectively as part of a multidisciplinary team
- Excellent attention to detail
- A confident communicator with excellent people skills
- Strong organisational and time-management abilities
- Creativity and commercial awareness
- Able to work under pressure and to deadlines
- Positive, ‘can-do’ attitude, with the willingness and enthusiasm to develop

**Salary**: £25,000.00 per year

**Benefits**:

- Bereavement leave
- Company pension
- Cycle to work scheme
- Employee discount
- Enhanced maternity leave
- Health & wellbeing programme
- On-site gym
- On-site parking
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Tredegar