Marketing Researcher

2 weeks ago


London, United Kingdom Huntress Full time

Marketing Researcher
- London
- 12 months
- £260-£310 PAYE

A Financial Software Company based in London is seeking a Marketing Researcher to join their team on a contract basis for 12 months.

You will be responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars.

**Duties**:

- Set UK market research priorities by working closely with the marketing and product marketing teams to identify the most important business questions and knowledge gaps.
- Own sizable UK research roadmap, accountable for sizable budget for primary research pieces
- Conduct end-to-end research, utilizing a wide variety of methodologies (both, qual and quant), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products.
- Guide prioritisation of research requests across multiple teams and stakeholders.
- Be responsible for the inception, planning, and execution of research projects to understand attitudes, category drivers and barriers to help create target segments and differentiated value propositions for our products.
- Propose appropriate market research methodologies that provide effective insights that drive marketing strategy.
- Translate insights from market and survey data into concrete actions and specific recommendations.
- Produce highly effective reports and presentations to influence marketing planning and executive decision-making.
- Grow the cross-functional team's research expertise and enhance the business' research toolkit with new methodologies to discover consumer insights.
- Define the most important insights that drive seamless customer experiences and delight and work with Marketing to action these and translate them into business impact.

Skills and experience:

- 7+ years of work experience as a marketing researcher, preferably in the technology sector or in the B2B space.
- Passionate about research, curious and with a strong desire to solve customer problems.
- Experience with a diverse range of qualitative and quantitative research methodologies such as 1:1 interviews, focus groups, surveys, conjoint, segmentation, max diff, etc.
- Proven ability to work collaboratively within and across functional teams spanning marketing, product and business planning.
- Know-how to persuasively translate insights and strategic recommendations through resonate narratives - in order bring the customer to life and inspire action in cross-functional team environments.
- Experience influencing decisions at the highest level
- Proven ability to combine research and analytics data to uncover impactful insights
- Ability to translate complex data into simple, digestible stories
- Comfortable with adopting a scrappy approach to deliver fast outcomes

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.



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