Uk Communications Manager
4 days ago
Principal Purpose
The role is intended to optimize, innovate and synergize the communication area within the United Kingdom. Principal Elements
- The main interface of the CM towards the market is the Sales Leader and his team, who define the commercial strategy for their geography and channels.
- The CM will strongly cooperate with CRM leader and team to assure consistency of the activities and adequate follow up of the agreed actions.
- A strong relation with Finance is required to constantly manage the budgets for which the CM is responsible.
- Another major link is into the PM structure, who owns the product and launch plan for the year and is responsible for the timely and complete briefing of the communication team.
- The CM will drive the execution of projects and manage a Digital Manager, who will be predominantly focused on digital execution but who will also provide support on other areas if required.
- The CM will - if required - select and work with external agencies.
- The CM will pro-actively address any other function required to the execution of his/her task.
The area of responsibility of the CM lies with the brands for the domestic residential market and consists in the delivery of innovative marketing tools for the full value chain target audience and for the public. The responsibilities also include internalmarketing activities and PR.Main Activities
- Develop based on the market requirements formulated by Sales and Product Management a 360 degree (all media-all targets) communication strategy and the related implementation plan for the year.
- Monitor and structure information on competitor activities.
- Monitor and structure information on customer activities and develop knowledge on customers specific needs based on segment and type.
- Coordinate the marketing mix and propose innovative marketing tools to outpace competition.
- Constantly works on efficiency to optimize the spent and the usage of the budgets
- Develop on cost, on time on spec the required marketing tools (including sell-in/out actions) internally or by using external agencies.
- Supervise and structure constant monitoring of the communication budget as well as allocation to the different sales entities.
- Monitor and replenish marketing tools based on consumption historical data and sales forecasts.
- Selects in cooperation with purchasing department suppliers and manages the relation on the operative level.
- Clearly articulate the communication strategy and its implementation with internal and external audiences.
Job qualifications and requirements
Adequate university degree or equivalent, 5/10 years working experience in communication preferably of consumer products.
Highly developed business acumen and social competencies to lead execution across different teams in non hierarchical environments. Structured and data based approach but at ease with not fully settled scenarios. Winning spirit and thought leadership. PersonalAttributes
- Proven track record of creative solutions
- Passionate customer champion ("needs driven" solutions)
- Stakeholders management
- Strong writing, editing, proofreading, layout and design skills
- Knowledge of different media production technologies
- Strong presentation in front of adverse audience.
- Very good Excel, Power Point knowledge
- English native speaker additional languages (i.e. German and/or French are a plus)
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