Brand Activator

6 months ago

London, United Kingdom Pertemps Network Group Full time

**Job Description**:
**Brand Activator**

**Location : London (NW)**

**Salary circa £33,000 - £38,000 per annum**

**Permanent opportunity - hybrid working (3 days office / 2 days working from home)**

**Interviews to take place as soon as possible.**

Wanted a highly skilled Brand Activator (Campaign Coordinator) for a leading international men’s health and skincare company based in central London. They are looking for a passionate and Campaign Coordinator to drive the brand. We're seeking a creative and ambitious individual to lead the brand strategy and set it on a trajectory of success. If you're passionate about the beauty industry, an experienced marketing professional, and a strategic thinker, then we would like to hear from you.

**Responsibilities**:
Craft Appealing Brand Identity: to establish a captivating, clear and distinctive brand identity that resonates with the target audience. Your creativity will be the driving force behind brand awareness campaigns that will shape the brand's long-term growth.
Create initiatives that will dazzle and captivate prospective and repeat customers. Ensure the brand's image, is both consistent and compelling.
Marketing Objectives
- Develop and deliver marketing objectives aligned with the business priorities.
Market Insights - transform consumer research and market trends into actionable insights to supercharge the communication strategies.
Content Coordination : Oversee all content requirements for brand, from planning to sign-off.
Creative Leadership: Lead the Brand Marketing Calendar, ensuring campaign deadlines are met, especially in the realms of paid, social, and influencer marketing. Bring inspiration and creativity to the team during campaign and collection launches.
Measuring Impact: Report on the effectiveness of the brand campaigns across all channels and be the driving force behind positive change.
Be a Change-maker: Challenge the status quo and influence the brand's direction with innovative ideas and creative thinking.
Multichannel Control: Take ownership of executing integrated marketing campaigns, ensuring they're impactful, on time, and within budget. Set and track campaign objectives and KPIs, focusing on brand awareness, traffic, revenue, and customer acquisition and retention.
Customer-Centric: Analyse consumer behaviour to fine-tune the marketing approach and ensure we're speaking to the right audience in the right way.
Advertising Guru: Support and implement advertising campaigns to boost brand awareness and acquisitions.
Insight-Driven: Conduct research to gain invaluable insights into the customers, audience, market, and competitors, which will inform the brand strategy.
Trendsetter: Identify cultural trends, key milestones, and opportunities and transform them into timely and relevant content and PR campaigns that drive measurable results.
Track & Learn: Continuously monitor brand health metrics and ROI to measure success and gather insights for future initiatives.
Discover new and innovative ways to drive traffic to the brand, while also enhancing existing channels to drive improvements.
Data Collaboration: Collaborate actively with the data team to drive process improvements and identify new reporting to propel growth.

**Skills**:
- Skill in both the strategic and tactical aspects of brand management.- Experience in a high-growth environment is a plus - you thrive on change and can adapt quickly.- Passion and in-depth knowledge of the beauty industry and consumer goods.- Up to date with latest marketing trends and best practices.- A deep understanding of social media platforms and their ever-evolving algorithms.- Exceptional organisational, project management, and multitasking skills.- A firm grasp of the full marketing mix with a track record of managing successful multichannel marketing plans.

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