Global Brand Activation Manager

ROLE: Global Brand Activation Manger

LOCATION: UK (London/Home Counties), Remote

The Company

Coravin is the ultimate wine by-the-glass system. Our award-winning devices allow wine to be served or sold by-the-glass in any amount, so that the remaining wine can be enjoyed again anytime in the future.

Available in over 60 countries, Coravin products are used and trusted by wine professionals in top restaurants and wineries across the globe to power unique and successful wine by-the-glass programs, boosting profitability, eliminating wastage and facilitating new business opportunities. We are proud that wine lovers around the world rely on Coravin to enable them to enjoy wine at home on their own terms, pouring any wine by-the-glass without the pressure to finish the bottle.

Available online and in-store, Coravin also be found in leading international retailers as well as fine wine shops around the world.

Our Mission: To Change the Way the World Experiences Wine

Our Vision: Giving wine lovers everywhere the power of choice, the flexibility and freedom to finish the bottle whenever they want, confident that every glass will taste as good as the first.

Our Values: PASSIONATE PEOPLE, PIONEERING WINE TECHNOLOGY. We’re BETTER TOGETHER. We STRIVE TO THRIVE. We’re RESILIANT & RESOURCEFUL.

The Opportunity: We are recruiting for a Global Brand Activation Manger to develop and deliver a two-phase global activation program – driving awareness & engagement with trade and consumer audiences, while simultaneously maximising exposure of key brand messages via PR & Social.

Line Manager: Senior Director of Global Marketing

Responsibilities:

1. Develop and deliver major new long-term experiential activation program ‘The Coravin By-The Glass Guide’ to launch in H2 2025.

This role will be responsible for developing the full program mechanics including launch plan, budget and KPI’s as well as executing the launch and on-going delivery of the program. Key deliverables:

• Work with internal and external stakeholders, including Senior Director of Global Marketing and Chief Commercial Officer to define the vision for the BTG guide, including milestones/KPIs for years 1-3
• Via the same consultation, define the criteria and process for outlets to become part of the guide, including definition of any tiers or categories
• Define the roadmap for geographical rollout including assessment criteria
• Work with an external agency to design the voice and visual identity of the program, building on the core brand voice and visual identity guidelines
• Brief PR agencies on the program and develop associated plans
• Build the digital presence, social media and advertising strategy alongside digital team
• Recruit local partners / sommeliers as required to deliver the program
• Launch Guide in first Markets / Cities in H2 & continue to roll out across global markets

2. While we are building and developing the Coravin By-The-Glass Guide program, the candidate will also be responsible for developing and delivering the next iteration of ‘The Coravin World Wine Tour’ activation program in H1 in up to 10 global markets / cities.

This activation will build on the learnings and reputation established by the two phases of the program which ran across 6 markets & 30 venues in 2024. The candidate will be responsible for working alongside sales and marketing stakeholders, including local brand managers and PR agencies to:

• Develop simplified activation mechanics to enable an increase in scale (markets / cities and venues) and ensure delivery against extended KPI’s
• Sign up & manage communication with participating venues
• Develop program assets (e.g. landing pages, emailers, press releases, social media calendar including collaborations)
• Planning and executing launch / media events
• Reporting & evaluation against KPI’s

Characteristics Required:

• Demonstrate high ethical standards, with a strong moral compass to do the right thing and demonstrate the Coravin values.
• Entrepreneurial at heart, with innovative thinking and the ability to work in a fast-paced environment and deal with ambiguity.
• Show appreciation and respect for the different ideas, perspectives, qualities, skills, experiences, and diversity our people bring – be that our team, partners and customers.
• Strong communication skills – the ability to articulate yourself clearly and effectively both in person/virtually in writing and verbally.
• Detail orientated with strong administrative, organizational, and prioritization skills; demonstrates the ability to multitask, work efficiently and manage time effectively.
• Ability to anticipate or face challenges before/as they arise and propose appropriate solutions.
• Keen interest in developing new ways of working to make Coravin more efficient and can implement process improvements, whilst maintaining our entrepreneurial spirit.
• People and team orientated, understand their behavior has an impact on others, can build positive relationships and is emotionally aware.
• Positive attitude and energy with the ability to stay calm under pressure.
• Self-motivated and results orientated in a dynamic, fast-paced entrepreneurial environment.
• Love of wine and interest in the wine industry is a definite plus.

Skills & Experience Requirements:

• Educated to degree level or equivalent – essential
• WSET level 1 or 2 - desirable
• 6+ years marketing experience at Brand/Senior Brand or Marketing Manager level - essential
• Drinks / Wine Industry Experience: An understanding of the drinks / wine industry is essential, and relevant channels (on/off premise) – essential
• Restaurant / Hospitality Experience: Knowledge and experience working with / within the on-premise channel - essential
• Brand Marketing and Strategic Planning Skills: Ability to design and execute brand activation programs in alignment with core brand values and global marketing goals
• Integrated Campaign Management: Experience and proficiency in planning, coordinating, and executing global campaigns to leverage PR, social media, influencer partnerships. Any experience working within global listings guides / awards programs would be highly beneficial
• Stakeholder Management: A proven ability to build strong and efficient working relationships internally and externally with agencies and key stakeholders to lead and deliver strong results from cross-functional teams.
• Cultural Sensitivity & Global Market Understanding: Awareness of and sensitivity to local market dynamics and consumer preferences in different regions
• Organizational skills: The ability to manage multiple projects simultaneously ensuring delivery on time and within scope to drive optimal results
• Analytical and numeracy skills to assist with effective reporting and budget management
• Highly Proficient in Microsoft Office – outlook, excel, word, power point
• Fluent in English – essential (other languages – desirable)
• Right to work in UK

Equal Opportunity Employer

Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer. Coravin is devoted to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Coravin are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status or any other status protected under federal, state or local law. Coravin will not tolerate discrimination or harassment based on any of the previously stated characteristics. Coravin is also committed to compliance with all fair employment practices regarding citizenship and immigration status.