Strategic Brand Activation Specialist
2 days ago
A leading independent agency seeks a skilled Midweight Creative Strategist with shopper or retail experience to work on brand activations for top FMCG brands.
Based in Central London, this 50-strong creative agency is expanding its team to support the growth of its consumer and entertainment brand clients. The ideal candidate will have a knack for integrating entertainment partnerships into brand strategies that elevate consumer engagement.
This role focuses on consumer brands and retail activations, creating unique campaigns powered by fan insights. You'll help brands forge partnerships that drive retail impact while capturing the hearts and minds of consumers.
- Leverage film, TV, and gaming IP to create brand partnerships that drive engagement and sales across key retail channels.
- Depending on experience, lead a team of strategists working primarily on social projects for entertainment clients.
Key Requirements:
- Proven track record of working with FMCG brands, building partnerships that impact consumer purchasing decisions.
- Ability to take insights and transform them into creative ideas that engage consumers across multiple touchpoints.
Benefits:
- Work from home policy (3 days/week) allowing for flexibility and work-life balance.
Estimated Salary: £45,000-£55,000 per annum
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