Campaign Coordinator
6 months ago
**About TEAM LEWIS**
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
**Purpose of the role**
The Campaign Coordinator is a media focussed role that also provides administrative support to the wider Client Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Campaign Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
**Responsibilities**
- Client Management _
- Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services
- Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
- Supports the new business process by providing research and coordination
- Assists with the coordination of press tours, events and review programmes
- Media Relations _
- Understands and avidly follows the news agenda, positioning clients and products within context
- Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
- Develops media and blogger relationships for self and on behalf of the team
- Monitors relevant news sources and alerts the team to relevant breaking news opportunities
- Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
- Organises and coordinates media interviews and press briefings
- Content_
- Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
- Creates press materials and compelling content for both traditional and digital media
- Creates valuable and insightful briefing sheets to assist clients with their press communications
- Develops and shares knowledge around how to find a good news angle or hook
- Focuses on improving writing ability, adapting and refining style to suit the needs of the client
- Digital / Social media_
- Uses social media platforms to expand own network, develop media relationships and positively impact client results
- Provides social media insight as well as execution and management of related digital activity
- Developing organic social media content calendars, supporting with paid media boosting and website uploads
- Team working and development _
- Ensures personal and deliverable client objectives are met on an on-going basis
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
- Escalates general new business requests to appropriate team members
- Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
- Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
- Reporting and analysis_
- Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
- Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
- Communicates account performance internally at account reviews
- Provides reports to the Account Director or senior management team on request
- General_
- Supports the Account Servicing team on ad hoc initiatives and projects
- Takes a proactive role in promoting the LEWIS brand, its work, identity and values
- Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
- Contributes and supports the continuous improvement of systems, practices and policies
- Supports the Office Coordinator with front desk duties when required, including opening the office
**About you**
- School/College leaver or degree educated (degree not essential)
- Ideally, experience of working in a PR, marketing or digital communications environment
- Attention to detail
- Proven written ability in English and local languages Creative thinking
- Confident presentation skills
- Keen interest in the media: print and broadcast
- Calmness under pressure and ability to achieve tight deadlines
- Clear interest in current affairs and news agenda
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