Marketing Campaign Executive

1 week ago

London, Greater London, United Kingdom The Portfolio Group Full time

We're seeking a motivated and well-organised individual to join our clients Marketing team as a Campaign Manager

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

Reporting to the Head of Digital Growth, you will be responsible for developing and executing compelling targeted lead generation and nurture campaigns, ensuring effective cross-department communication. The ideal candidate will possess strong digital marketing skills, excellent communication and organisation abilities, and a passion for driving business growth through collaborative efforts.

Day to Day

  • Collaborate with sales, content, and data analytics teams to identify key themes and target ideal customer profiles and buying personas.
  • Develop targeted and compelling growth campaigns, including inbound, outreach, and nurture campaigns.
  • Utilize targeting, content, and channel strategies to achieve key targets.
  • Schedule and distribute campaign materials, and manage sales enablement documentation.
  • Assist in developing and implementing prospect engagement initiatives with sales to achieve company objectives.
  • Monitor and report on leads, coordinating with sales for follow-up.

Campaign Coordination & Planning

  • Develop a quarterly campaign schedule per target audience in agreement with the Head of Digital Growth.
  • Coordinate with the cross-functional marketing team for roadmap planning, campaign briefing, and execution across various channels.
  • Collaborate with content, video, webinar, and design teams to create and repurpose campaign content.
  • Manage the end-to-end campaign process, from data collection and research to execution and reporting.
  • Coordinate campaign execution via management tools, communicating status and deadlines to senior managers.
  • Share performance insights and coordinate debriefing sessions to optimize future campaigns.
  • Work with the marketing automation team to ensure "always on" brand channels are updated monthly.
  • Research industry trends and highlight themes for campaign planning.

YOU?

  • 5 years' experience in lead generation and nurture campaign building
  • Experience with campaign management tools such as Jira and Marketo (preferred)
  • Strong writing skills for email and web
  • Basic experience with Adobe Suite (Photoshop, InDesign)
  • Experience using Canva
  • Highly organised with strong attention to detail
  • Excellent time and resource management skills
  • Excellent communication skills for cross-department coordination
  • Analytical skills with experience using GA4 and Excel
  • Experience with Salesforce in a commercial sales-led organisation

If you have experience within a sales and marketing campaign role and possess the necessary data proficiency and analytical skills to excel - we would love to hear from you

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