Marketing Campaign Executive

1 week ago

London, Greater London, United Kingdom Emmalaugier Full time £28,000 - £30,000

Department: Marketing Reports To: Marketing Campaign Manager and Director of Marketing

Position Summary:

Dive into "the room where it happens" with a pivotal role at the core of a rapidly expanding entertainment marketing agency making a major impact. As Marketing Campaign Executive, you'll amplify the presence of productions across the UK and Ireland. We're seeking a dynamic, detail-driven, and creative person with an appreciation of theatre and passion for audience engagement. Knowledge of regional marketing strategies is a bonus.

Please visit our Work With Us page for more on our core values and work culture.

Essential Duties and Responsibilities:

Campaign Development and Execution:

  • Collaborate with Marketing Campaign Manager, Media Buyer, and venues to develop and implement marketing campaigns tailored to specific regions and demographics.
  • Assist in creating promotional materials, including posters, leaflets, digital ads, and printed brochures.
  • Manage the day-to-day coordination of a busy artwork studio, ensuring deadlines are met and artwork is signed off to a high standard.
Digital Media Management:
  • Oversee and manage ELM's social media accounts and website, ensuring consistent posting, updates, audience engagement, and rapid response to queries.
  • Collaborate with marketing, production and social media teams on the management of client social media accounts
  • Coordinate email marketing campaigns, including content creation, segmentation, and analysis of open and click-through rates.
  • Manage external digital agencies ensuring spend and strategies are optimised across all production
Event Coordination:
  • Organise and attend promotional events, press nights, and previews in touring locations.
  • Coordinate with the venue's marketing and PR teams for aligned marketing strategies.
Budget Management:
  • Monitor and report on marketing expenditure, ensuring that campaigns remain within allocated budgets.
  • Assist in ROI calculations to determine the effectiveness of different marketing strategies.
Market Research:
  • Conduct research to identify market trends, audience preferences, and regional performance interests.
  • Analyse ticket sales data to inform future marketing decisions.
Reporting :
  • Compile weekly client box office reports
  • Compile regular reports on marketing campaign performance, social media engagement, and other relevant metrics.
  • Provide insights and recommendations based on data to optimise future marketing efforts.
General Administrative Tasks:
  • Schedule and attend meetings, liaise with venues and clients, and maintain up-to-date records of all marketing initiatives.
  • Take meeting minutes and circulate internally and externally, including clear action points.
Qualifications and Skills:
  • Bachelor's degree in Marketing, Theatre, or a related field.
  • At least 2 years prior experience in theatre marketing, preferably in a touring context.
  • Proficient in digital marketing tools and platforms, including social media, email marketing software, and analytics.
  • Experience coordinating a busy artwork studio and working with designers.
  • Strong communication skills, both written and verbal.
  • Ability to multitask and manage multiple projects simultaneously.
  • Flexibility to adapt to the ever-changing environment of live theatre and touring schedules.
  • Passion for theatre and an understanding of its unique appeal to various audiences.
Additional Requirements:
  • Ability to travel as required based on the touring schedule.
  • Ability to work evenings and weekends, aligned with show schedules and events.
Role:
  • Permanent (probation period of 3 months)
  • Full time (5 days per week)
Working location:
  • London (West End, St Martin's Lane) and Remote
  • We are open to flexible working.
  • £28-30k dependent on experience
How to Apply
  • Please submit your CV with a covering letter via the on-line form.
  • We are keen to find the right person so will be meeting with candidates as and when.
  • We will be in touch if your application has been successful.
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