Campaign Marketing Executive

2 weeks ago

London, Greater London, United Kingdom dotdigital Full time
About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principle's of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas that guide us towards our shared vision of empowering businesses through marketing automation and engagement.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About the role

This hybrid role is based out of London Bridge / Hybrid where we adopt a flexible office and home working model.

We are looking for an ambitious marketer to join our Global Marketing team as a Campaign Marketing Executive.

In this role you will support the team in ideating, planning, coordinating, and activating campaigns that drive customer and prospect engagement and generate demand for products and services.

Candidates that are self-driven, well organized, deeply-curious, and have a passion for great marketing will excel in this role. You will work to hit your KPIs and targets, while leveraging relationships with an established, driven, and supportive team.

As a Campaign Marketing Manager you will report into the Campaign marketing Manager and will support the team in ideating, planning, and managing multi-channel campaigns that drive lead acquisition, engagement, and qualification to sale.

You will collaborate with the wider marketing department to meet the team's targets using a range of paid and organic digital marketing channels.

Plan and activate:

  • Work with the Global Marketing Team to develop and coordinate global and localized campaign activity across channels including, but not limited to the website, social media activity, webinars, videos, email marketing, paid social, and paid search.
  • Ideate, propose, and manage campaigns to support new business pipeline and feature adoption.
  • Draft descriptive creative briefs to hand to the copywriters and designers.
  • Become an expert on the Dotdigital platform.
  • Implement lead nurture campaigns to turn leads into pipeline and engaged customers.
  • Manage, segment our marketing database and execute uploads to the CRM.
  • Recommend testing and optimization techniques to improve results of all activity.
  • Contribute to wider marketing activity.
  • Ensure the brand is respected in all communications and brand messaging is consistent.

Report and optimize:

  • Liaise with international teammates to ensure efficiencies.
  • Report on campaign effectiveness and make recommendations to improve performance.
  • Feed insight and results back to the Global Marketing Team and field marketing teams in a timely manner.
  • Continually seek to ways to improve the quality of our marketing data.
About you

To be successful you will have:

  • Degree or equivalent qualification in marketing, communications or a similar relevant field.
  • Approximately 2 years experience in B2B marketing with understanding of the customer journey from prospecting, opportunity, all the way through to contract renewal.
  • Understanding of email marketing, SMS marketing, social media marketing, pay-per-click marketing, and landing page best practices and legal constraints.
  • The ability to demonstrate end-to-end marketing campaign management.
  • A track record for continual conversion rate optimization.
  • A keen eye for brand and messaging consistency.
Tools you'll use, to name a few:
  • Dotdigital (of course)
  • Microsoft Dynamics
  • Facebook Ads
  • Linkedin Ads
  • Twitter Ads
  • Google Ads
  • Bing Ads
  • Hootsuite
  • GoToWebinar
  • Vimeo
  • Adobe Creative Suite
  • Wordpress
Why us

Don't just take our word for it - hear what your future colleagues have to say about working in our team:

"We strike an ideal balance between self-driven work, team collaboration, and inputting on wider campaigns across the marketing function. Joining our team means working with driven marketers that are focused on quality and collective success, and who challenge, support, and learn from each other to do better marketing everyday."
Clare - Campaign Marketing Executive

Interview Process
  • 15min Screening Call with Team Talent
  • 1st stage:30 min call with Campaign Marketing Manager
  • Set task
  • Final stage: 1 hour video call with Campaign Marketing Manager, Global Head of Marketing, Global Marketing Director and a member of HR
Some of Our Global Benefits
  • Parental leave
  • Medical benefits
  • Paid sick leave
  • Dotdigital day
  • Share reward
  • Wellbeing reward
  • Wellbeing Days
  • Loyalty reward
Application deadline

Please apply for this role before the 25 March 2024

DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.

Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.

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