Channel Marketing Executive

4 weeks ago

London, United Kingdom Legal & General Investment Management Full time

Your role at a glance
The objective of this role is to support the planning and delivery of integrated marketing initiatives particularly targeted to LGIM’s EU wholesale distribution channels, with a focus on ETF and active strategies to help meet business objectives and sales targets. The primary countries are: Switzerland, Spain, Benelux and Italy.

The role holder will play a key role in delivering and developing initiatives to (a) improve the perception of LGIM in Europe as a leading provider of products and solutions (b) increase funds under management via the relevant marketing channels.

What you'll be doing
- **Marketing strategy**: Work closely with Senior Channel Manager to contribute to European wholesale and institutional marketing plans.
- **Marketing support and delivery**: Work with the ‘virtual’ teams from marketing services (PR, brand, content, digital, events) to support the delivery of high quality campaigns and marketing activity with the aim of driving client sales and retention.
- **Budget monitoring**: Ensure that all activities are accurately recorded as per budgeting process. Manage invoices in accordance with internal procedures.
- **KPIs and MI**:Ensure all EU campaigns have clear measurements and KPIs, report back on campaign results with a narrative able to identify success and failures and adapt accordingly.
- **Campaign benchmarking**: Proactively research competitor campaigns, including their trade press advertising and web activity, and recommend ideas, enhancements where appropriate.
- **Materials governance**: When working on all communications, work with key stakeholders (Compliance, virtual teams and distribution) to ensure that all work is delivered in a cost effective and timely fashion in line with brand and compliance guidelines. Observe good practice in relation to Treating Customers Fairly and ensure promotions deliver Regulatory and Data Protection requirements.

What we're looking for
You will be degree educated and fluent in Italian and/or Spanish. You will have experience of working in the asset management industry or financial services, combined with experience of project planning campaigns in Europe. You will be expert in executing campaign plans, demonstrating innovation and commercial awareness.

**Knowledge**:

- Good communication skills and the ability to compile compelling marketing communications
- Good project management and multi-tasking skills
- Experience of monitoring marketing budgets and invoice management
- Aware of the regulations and legislation governing advertising standards
- Aware of the regulations and legislation governing the asset management business and advertising standards
- Investment knowledge of investment strategies and markets, including ETFs, equities, bonds, multi-asset, and passive and active management
- Understanding of UK and European Investment industry, financial markets, products and services

**You will be**:

- A self-starter with outstanding communication skills and attention to detail
- Have the ability to build strong working relationships with all areas of the business
- A team player willing to get involved in all aspects of the business.
- Have strong project management skills and ability to manage multiple projects and stakeholders in tandem
- Interested in asset management and investment markets

**Benefits**:
When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.

If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave.

You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of - both for our own products and at a range of high street stores and online offerings.

About L&G
The brand with the brolly is choosing today to change tomorrow.

Since 1836, we’ve grown to become one of the world's largest asset managers, homebuilders, pension providers and insurance brands.

We’re all here to improve the lives of our customers, build a better society for the long term, and create value for our shareholders - helping to shape a better future for society and the planet.

We need people who share our ambitions, agility and entrepreneurial spirit to help us do it.

At L&G, you’ll find a balance that helps you be your best. Empowered by hybrid working, we’re supported by technology and workplaces that enable us to work effectively wherever we are. We come together in offices to collaborate and connect, and u

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