Director of Sales

5 months ago


Sunderland, United Kingdom Seaton Hospitality Full time

The 4* Roker Hotel are seeking to appoint a Director of Sales.

The Director of Sales role is a senior role within the hotel’s Management Teams, reporting directly to the General Manager and is pivotal in driving forward our performance, exceeding budgets, and growing market share.

**Key responsibilities include**:

- Work closely with the General Manager to set appropriate commercial strategies which maximise the properties performance.
- Assist the Revenue Manager with forecasting/budgeting for corporate market segments.
- Submission & ownership of corporate rate negotiation for both LNR and CNR accounts
- Create, own, and execute a Sales and Marketing Plan, by segment for each property which delivers the company objectives in tandem with the other key commercial team members.
- Researching and prospecting new clients
- Managing, maintain and grow market share from existing client base
- Visit key clients and agents to strengthen the hotel's relationship with them
- Identifying sales opportunities across all revenue outlets
- Organise, host, and attend sales events for both clients and agents
- Responsible for all market segments and revenue streams
- Work with and support the Sales Team to ensure all enquiries are responded to appropriately and within an acceptable time frame
- Work with the Sales Team in converting new bookings and show arounds
- Attend and participate in Hotel Commercial Meetings
- Attend regular Business Review Meetings with the owners
- Produce weekly/monthly sales reports
- Analyse reports/data, to understand key trends and opportunities
- Implement appropriate promotions to support trough periods
- Monitor Competitor activity with local markets
- Drive Engagement using all brand led initiatives
- Maintain an active presence on social media to promote the hotel

**Key Skills**:

- Be driven and ambitious
- Highly motivated and self - disciplined
- Strong at building and maintaining client relationships
- Have excellent oral and written communication skills, and be confident in networking and presenting
- Have strong negotiation skills
- Have a creative mindset and flare
- Are proactive and forward thinking
- Hold strong analytical skills
- Highly organised with the ability to prioritize and multi-task under pressure
- Ability to make and own decisions
- Be a team player, with the ability to impact and influence others
- Keen eye for detail
- Previous hotel sales experience is essential
- Knowledge of local North-East market and recent trends is highly desirable

Pay: £40,000.00 per year

**Benefits**:

- Canteen
- Company events
- Discounted or free food
- Employee discount
- Free parking
- On-site parking

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Sunderland



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