Senior Paid Social Specialist

3 weeks ago

London, United Kingdom Sommet Education Full time

**Senior Paid Social Specialist**

**Permanent contract **/ Central London, United Kingdom

Sommet Education is a hospitality management and pastry & culinary arts education group of more than 1200 employees that is home to five leading brands: Glion Institute of Higher Education, Les Roches Global Hospitality Education, Ecole Ducasse, Invictus Group and the Indian School of Hospitality. Our headquarters are based in Lausanne, Switzerland, with additional hubs in Marbella, Spain (Accounting) and London, UK (Enrolment, Marketing and Digital).

You share our values: Development, Distinctiveness, Joint commitment, Openness and Sense of service.

We are seeking a** Senior Paid Media Executive** with extensive knowledge across Paid Social channels to lead on global paid social activity for the education brands that we manage, whilst managing a team of talented paid social professionals.

This is a great opportunity to join our fast-growing and diverse digital team at a stage where you can really make a difference. This role gives a lot of freedom for a talented Manager to put their ideas to the test, being responsible for hypothesizing, implementing, analysing and refining their work. You will be surrounded by talented digital marketing professionals that will help drive strategic thinking.

**Your Role**
- You will oversee large scale paid social activity across multiple brands, channels, and activity types, whilst you will be also responsible for hands on management of a certain paid media campaigns.
- You will develop strong relationships with stakeholders becoming a trusted voice for all things paid social.
- You will adopt a continual ‘test and learn’ approach to all performance marketing activities, developing A/B tests and sharing results with the wider team. You will clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back to company stakeholders.
- You will develop an in-depth understanding of the full customer journey to

develop advanced strategies to support the full sales cycle, where applicable.
- You will assist with creation of landing pages, and other assets important to the success of our campaigns, while working closely with copywriters, creatives, translators and other colleagues as necessary.
- You will create reports and provide analysis around campaign performance from a multitude of channels to influence decision making across the team, primarily using Datorama, our analytics tool.
- You will collaborate closely with other teams in the business (automation, creative, web, lead qualification team) to align your activities and strengthen the impact of your activities on the business growth.
- You will confidently manage deadlines, adapt to changing priorities, and balance short-term needs with long-term strategic initiatives.
- You will work collaboratively across multiple channel stakeholders, identifying opportunities that paid marketing can complement owned and earned channels on
- You will line manage a team of two paid social professionals with different levels of seniority. You will support them in their professional growth and their task management.

**About You**

With proven experience in Paid Social, ideally running campaigns at a global level for lead generation (as opposed to ecommerce etc) within the education industry a plus. 5+ years’ experience in paid social advertising and currently in a Paid Social Manager role or similar. You will have the ability to work independently, balance priorities and take the initiative where appropriate. You will have experience managing budgets of varying sizes over multiple channels, geographies, languages, and objectives. With strong analytical skills, great attention to detail and enjoy working with large data sets to draw insights - experience using Datorama or similar analytics tool a major advantage. Comfortable collaborating on creative projects, and using data to influence decisions, with the ability to work to deadlines in a fast-paced environment and are comfortable juggling different projects and priorities. You will have excellent communication and stakeholder management skills, be a dedicated team player. Fluent in English; ability to speak a foreign language is a bonus with experience working in a highly commercial and bottom-line driven business a plus.

**Application deadline**: 21st July 2023

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