Paid Social Specialist
2 weeks ago
As a Paid Social Media Marketing Specialist, you will be an integral part of our Paid Media team, consisting of 6 members, and will report directly to the Head of Paid Media. Collaborating closely with our in-house project managers, strategy, planning, design, and development teams, you will play a pivotal role in developing and executing strategic paid social media campaigns for our clients across various sectors. With a focus on platforms such as Instagram, Facebook, TikTok and LinkedIn, you will leverage your expertise to drive engagement, generate leads, and optimise ROI for our clients’ marketing initiatives.
Key Responsibilities:
Develop and implement comprehensive paid social media strategies aligned with clients’ business objectives and target audience across platforms such as Instagram, Facebook, TikTok and LinkedIn. Manage and optimise paid social media campaigns for hospitality, education, leisure, and entertainment clients, utilising platform-specific tools such as Facebook Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc. Report on results and write comprehensive insights based on campaign performance. Conduct audience research and segmentation to identify key demographics and interests for targeting purposes across all sectors. Work with the Client Account team to recommend and scope out services and fee levels for new client campaigns and retainers. Collaborate closely with in-house project managers, strategy, planning, design, and development teams to ensure seamless execution of paid social media campaigns aligned with clients’ overall digital marketing strategies. The ability to juggle multiple client projects and ongoing retainer accounts in a fast paced environment. Work collaboratively with cross-functional teams to create compelling ad creatives, copy, and landing pages optimised for conversions on various platforms. Monitor campaign performance, analyse key metrics, and provide actionable insights and recommendations for optimization across all sectors. A/B test ad creatives, audience targeting, and ad placements to maximise campaign effectiveness for hospitality, education, leisure, and entertainment clients. Act as the primary point of contact for Paid Social clients, confidently consulting on paid social media strategies, budgetary queries, campaign performance, optimization opportunities. Lead client meetings and presentations, effectively articulating campaign results, strategic recommendations, and industry insights to Director-level clients. Build and maintain strong client relationships through clear communication, responsiveness, and a customer-centric approach.Qualifications:
Minimum of 4 years of experience in paid social media marketing Minimum of 2 years of experience working as a Paid Social client-manager/lead role, preferably in an agency setting. Proven track record of managing successful paid social media campaigns across multiple sectors, including hospitality, education, leisure, and entertainment. Expertise in using platform-specific advertising tools such as Facebook Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, etc. Strong analytical skills with the ability to interpret data, analyse trends, and make data-driven decisions. Exceptional client communication skills, with the ability to consult confidently with Director-level clients. Excellent presentation skills, with experience leading client meetings and presentations. Detail-oriented with a focus on delivering high-quality work in a fast-paced environment. Creative thinker with a passion for staying ahead of industry trends and innovation. Certifications in relevant advertising platforms (e.g., Facebook) are a plus.Why Join Us:
Opportunity to work with a diverse portfolio of clients across multiple sectors, including hospitality, education, leisure, and entertainment. Competitive salary and benefits package, including health insurance, paid time off, and performance-based bonuses. Work-life balance with flexible scheduling options and remote work opportunities. Hybrid working model from our head office at Kings Cross in London, or the opportunity to work remotely within similar time-zone. Collaborative and supportive work environment with opportunities for professional growth and development. Client base across the UK, Europe, and the US.If you are a driven and well experienced Paid Social Media Marketing Specialist with exceptional client communication skills and the ability to collaborate effectively with cross-functional teams, we want to hear from you Oh, and you must love eating, drinking and having fun to feel most at home with our social and hospitality-loving team
Perks
Hybrid working model and remote working considered within 1hr of GMT timezone Genuinely flexible working hours 20 days paid holiday plus bank holidays, your birthday off and Christmas to New Year studio shutdown Dog-friendly office spaces Free access to gyms across the FORA estate Annual bonus opportunity Pension scheme Regular team socials Dreamcatcher raffle entry annually (the chance to make a dream come true)-
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