Ecommerce Paid Social Specialist

7 months ago

London, United Kingdom Funko Full time

**ECOMMERCE PAID SOCIAL SPECIALIST**

**WHAT YOU’LL DO**:
**Campaign Strategy and Execution**:

- Develop, implement, and continuously optimize high impact paid social media campaigns that resonate with our target audience and align with Funko's brand identity across Facebook, Instagram, TikTok and other relevant social channels.
- Craft compelling ad creatives and messaging designed to drive engagement, conversions, and revenue.
- Proof-read all ads prior to launch to ensure proper linking, creative and copy.
- Tailor campaigns to align with the unique characteristics of managing US & EMEA markets.

**Audience Targeting and Segmentation**:

- Utilize advanced audience targeting tools to define and reach specific customer segments, maximizing the efficiency and effectiveness of paid social campaigns.
- Collaborate with the team to identify and leverage customer personas, ensuring precision in ad targeting.

**Budget Management**:

- Take a data-driven approach to effectively manage advertising budgets, ensuring maximum ROI and alignment with ambitious sales targets.
- Dynamically adjust campaign budgets based on real-time performance insights to capitalize on high-performing opportunities.

**Ad Creative Testing**:

- Collaborate with the team to develop visually compelling and high-converting ad creatives that encapsulate the essence of Funko products.
- Implement rigorous A/B testing methodologies to optimize ad performance, with a sharp focus on click-through and conversion rates.

**Data Analysis and Reporting**:

- Conduct in-depth analysis of paid social campaign data, extracting actionable insights to drive continuous improvement.
- Provide regular, performance-driven reports on key metrics and contribute to strategic adjustments to meet and exceed business goals.

**Stay Updated on Social Media Trends**:

- Stay ahead of the curve on social media trends, algorithm updates, and emerging features, leveraging this knowledge to capitalize on performance-driven opportunities.

**Commercial Focus and Entrepreneurial Mindset**:

- Approach paid social strategies with a clear commercial focus, understanding their direct impact on business growth.
- Demonstrate an entrepreneurial spirit by identifying and capitalizing on new performance-driven opportunities within the paid social landscape.
- Collaborate cross functionally and directly with CRM Manager to find areas of efficiency and opportunity.

**WHAT YOU’LL BRING**:

- Proven experience managing paid social media campaigns for e-commerce platforms, with expertise in platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, and TikTok.
- Proficient in Google Analytics and experienced in attribution modelling.
- Great analytical skills with the ability to interpret data and make actionable recommendations.
- Experience with managing campaigns in both US and EMEA markets.
- Excellent communication and collaboration skills, results-driven and highly motivated.
- Certifications in relevant social media advertising platforms are a plus.
- Experience working in a fast-paced direct to consumer brand is preferred.
- Experience working with Salesforce Marketing Cloud is preferred.

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