Ecommerce Paid Media Specialist

8 months ago

London, United Kingdom Funko Full time

**ECOMMERCE PAID MEDIA SPECIALIST**

**WHAT YOU’LL DO**:
**Programmatic Advertising**:

- Develop, implement and optimize programmatic advertising campaigns to reach and engage our target audience effectively.
- Utilize data-driven insights to refine targeting strategies and improve campaign performance.
- Proof-read all ads prior to launch to ensure proper linking, creative and copy.

**Display Advertising**:

- Create and execute display advertising campaigns, including banner ads and rich media, with a focus on maximizing brand exposure and driving conversions.
- Collaborate with the creative team to develop visually compelling ad creatives.

**Paid Media Strategy**:

- Devise and implement comprehensive paid media strategies that extend beyond search and social, considering channels such as display, native advertising, and other relevant platforms.
- Tailor campaigns to align with the unique characteristics of managing US & EMEA markets.
- Stay abreast of industry trends and emerging opportunities in the paid media landscape.
- Audience Targeting and Segmentation:

- Utilize advanced audience targeting tools to define and reach specific customer segments, ensuring efficient and effective use of paid media budgets.
- Collaborate with the marketing team to align targeting strategies with customer personas.

**Budget Management**:

- Effectively manage paid media budgets to achieve optimal ROI and align with sales targets.
- Monitor campaign performance and adjust budgets to capitalize on high-performing opportunities.

**Ad Creative Testing**:

- Collaborate with the creative team to develop visually appealing and high-converting ad creatives for various paid media channels.
- Implement A/B testing methodologies to optimize ad performance.

**Data Analysis and Reporting**:

- Analyse campaign performance data to derive actionable insights, providing regular reports on key performance metrics.
- Contribute to strategic adjustments based on data-driven findings to achieve and exceed business goals.

**Collaboration and Communication**:

- Work collaboratively with cross-functional teams, including creative, analytics, and marketing, to ensure cohesive and integrated paid media strategies.
- Communicate effectively to share insights, performance updates, and recommendations.

**WHAT YOU’LL BRING**:

- Proven experience managing programmatic and other paid media campaigns for e-commerce platforms.
- In-depth knowledge of programmatic advertising, display advertising, and other paid media channels.
- Great analytical skills and proficiency in data analysis tools.
- Passion for pop culture and familiarity with Funko products.
- Experience with managing campaigns in both US and EMEA markets.
- Excellent communication and collaboration skills.
- Certifications in relevant paid media platforms are a plus.
- Experience working in a fast-paced direct to consumer brand is preferred.
- Experience working with Criteo is preferred.
- Experience working with Salesforce Marketing Cloud is preferred.

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