Paid Social Media Specialist

2 weeks ago


London, Greater London, United Kingdom Sand & Sky Full time
About the Role

The Paid Social Media Specialist will be responsible for overseeing the performance and growth of paid social campaigns across platforms such as Facebook, Instagram, TikTok, and others. This includes developing short and long-term expansion strategies for campaigns, executing day-to-day tactics to drive traffic, revenue, and margin growth.

Responsibilities
  • Manage the end-to-end process of paid social campaigns, from strategy development to execution and optimization.
  • Develop and implement targeting strategies, including retargeting, lookalike audiences, and demographic-specific campaigns.
  • Track, analyze, and report on campaign performance using tools like Google Analytics and Facebook Ads Manager.
  • Collaborate with the eCommerce team to optimize the customer journey and improve conversion rates.


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