Paid Social Media Strategist

7 days ago


London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

About the Role

Tribal Tech is seeking an experienced Paid Social Account Director to lead our paid social media campaigns and develop effective strategies that drive exceptional results for our clients.

Key Responsibilities:

  • Lead the development and implementation of paid social strategies that align with client goals and objectives.
  • Collaborate with the client servicing team to understand agency goals, objectives, and KPIs.
  • Manage a team of paid social specialists and provide guidance, support, and mentorship to ensure campaign success and professional growth.
  • Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms.
  • Conduct thorough audience research and segmentation to target the right demographics and interests for each campaign.
  • Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
  • Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Minimum of 5 years of experience in paid social media advertising, with a proven track record of managing successful campaigns and delivering measurable results.
  • Prior experience in a leadership or managerial role, overseeing a team of paid social specialists.
  • Deep understanding of paid social media platforms, algorithms, targeting options, and best practices.
  • Proficiency in using social media advertising tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Benefits:

  • Competitive salary range of £60,000 - £80,000 per annum.
  • Opportunities for career growth and professional development.
  • A collaborative and dynamic work environment.
  • A comprehensive benefits package including health insurance, pension scheme, and annual leave.

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