Paid & Social Media Specialist

2 weeks ago


London, United Kingdom M&C Saatchi Group Full time

**What you'll do**:

- Develop and implement comprehensive, integrated social media strategies in service of client objectives and KPIs across organic and paid channels
- End-to-end expertise in running paid media campaigns, including media planning, implementation, monitoring, optimisation and reporting across paid search, display and paid social.
- Able to effectively manage, allocate and optimise paid media budgets across channels, with budget responsibility
- Offer expertise on audience targeting, with an understanding of targeting approaches, optimisations, and implications across all key social media platforms
- Produce compelling narrative-led campaign reports, translating paid and organic performance data into accessible insights and actionable recommendations, determining overall performance and ROI.
- Familiarity with developing paid media strategies to move audiences through the funnel/user journey
- Analyse client social media performance using native (e.g social platforms) and third party tools (e.g Brandwatch ), and provide insights and recommendations for improvements
- Inquisitive and keen to test hypotheses and capable of running insightful A/B tests
- Building and maintaining our working relationships with platform representatives and escalating issues where necessary

**What you'll bring**:

- Experience in social media management and digital marketing
- Proficiency with social media management tools & content management systems
- Active interest in social media trends, best practices, and emerging platforms to drive innovation
- Proficiency with Google Analytics 4, Google Search Console and Google, Meta, TikTok and LinkedIn Ad platforms
- Competency with research and trends analysis tools, such as SEMrush, Brandwatch
- A working knowledge of SEO best practice
- Excellent written and verbal communication skills
- Strong writing and editing skills desirable, with a creative and adaptable writing style.
- Strong analytical skills and ability to gather insights from data, and tell a compelling story with data
- Excellent research skills and attention to detail
- Creative thinking and problem-solving abilities
- An interest in international development, non-profits and philanthropy is a plus

**ABOUT M&C SAATCHI GROUP**

M&C Saatchi Group is a creative company that connects specialist expertise, fuelled by data, technology, and culture, to help clients navigate, create, and lead meaningful change. The Group operates across five core divisions: Connected Creativity; Passion Marketing; Global & Social Issues; Brand, Experience & Innovation; and Performance Media. Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia. M&C Saatchi Group’s two principles, Diversity of Thought and Brutal Simplicity of Thought, guide how they build teams and solve problems.

The M&C Saatchi Group UK has pledged its commitment to create a company that values difference, with an inclusive culture brought to life through equity. As part of this, M&C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).

**Applications close Friday 31st May 2024. NO RECRUITMENT AGENIES.



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