B2b Content Lead

6 months ago

London, United Kingdom UNiDAYS Full time

**The role in a nutshell**:
As the Content Lead for **UNiDAYS**, You'll be responsible for ensuring our content calendar and content output aligns with the needs of both our Retail Team and Business Development Teams supporting them to achieve their objectives while setting UNiDAYS as the thought leader in our industry by producing compelling stories and content that drive awareness and support in creating demand from both existing business partners and new potential clients.

**Day to day responsibilities**:

- Lead the development, creation and execution of our B2B content strategy ensuring it is topical, timely and supported with deep data insights.
- Take operational ownership of the B2B content creation and scheduling of media decks, blogs posts, B2B organic social channels and all other formats.
- Continuously research and recommend new content opportunities to increase our reach and engagement across all content formats (written, graphical, audio and video).
- Develop and execute organic B2B social media strategies that align with our marketing goals.
- Create and publish engaging social media content that resonates with target audiences.
- Manage social media channels and respond to user queries and comments.
- Track and analyse social media performance metrics to measure results and optimise strategies.
- Own our B2B events & webinar calendar, update senior management on available opportunities and negotiate with vendors.
- Manage the UNiDAYS events logistics, branding and communication, both pre and post events.
- Develop robust processes for collecting and following up on leads with the BD team
- Work with the B2B Marketing Director to report events successes and create business cases for future events.
- Utilities social and web analytics to track content successes and optimisations
- Create regular content reports highlighting progress to senior management.

**What we need from you**:
**_ Who you are_**
- Strong problem-solving skills.
- Deep understanding of UK student market
- Native-level written and spoken English.
- Excellent written and verbal communication skills.
- Self-motivated.
- Work well under a pressured, fast-paced environment and meet deadlines without losing quality.
- A flexible attitude and a good team player.

**_What we need you to have done_**
- Proven track record in writing brand-enhancing content.
- Managing or writing for blogs, showcasing the ability to write brand-enhancing content with a strong focus on SEO.
- Shown ability to manage and collaborate with external agencies.
- Demonstrated proofreading experience ensuring content adheres to brand guidelines
- Experience in adapting writing style to match specific brand tone of voice whilst maintaining authenticity.
- Management of content schedules and content calendars.
- Expertise in analysing and optimising content to drive increase in performance metrics, and translating insights into actionable strategies for improving engagement, visibility, and impact.

**Perks**:
We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world's largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world's biggest brands globally, taking their products and services into the hearts and minds of tomorrow's professionals, delivering engagement, building affinity and sales. You'll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK's Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you We work hard at **UNiDAYS**, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

- 25 days holiday per year increasing with length of service, plus flexible bank holidays
- Competitive salaries
- 4pm finishes every Friday
- Company bonus scheme
- Company pension scheme
- Private health insurance (Vitality)
- Income protection policy
- Life assurance policy
- Employee Assistance Program
- Enhanced parental leave pay
- Core hours with flexibility around how/when you

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