B2B Content Marketing Lead

1 week ago

London, United Kingdom Herd Digital Full time

Job Title: B2B Content Marketing Lead (Tech)

Location: London – Hybrid (2-3 days per week in the office)

Salary: £60,000 + Bonus

The Company

A fast-growing technology organisation with a mission to transform how businesses harness digital evolution is seeking a talented B2B Content Marketing Lead to join its dynamic marketing team. Renowned for delivering innovative solutions to healthcare, education, and enterprise sectors, the company is committed to helping its clients enhance productivity, accelerate growth, and deliver exceptional user experiences through cutting-edge technology and services.

Role Overview

As the B2B Marketing Content Lead, you will play a critical role in shaping and executing a strategic content plan that resonates with the company’s diverse audience. Key responsibilities include:

  • Developing and leading content strategy: Craft and implement a content strategy that showcases the company’s client success stories and technical expertise.
  • Creating compelling, audience-focused content: Write and edit engaging blogs, case studies, reports, social media posts, and email campaigns that align with the brand’s voice.
  • Driving video content production: Plan, script, and oversee the creation of video content such as client testimonials, product demos, and educational material.
  • Ensuring brand consistency: Maintain a cohesive voice and tone across all content while collaborating with design teams to uphold high visual standards.
  • Collaborating across teams: Work with leadership, sales, and technical teams to gather insights and align content themes with market trends and business priorities.

Skills & Experience

  • Proven experience in content creation and strategy, with a strong portfolio showcasing engaging, multi-format content.
  • Exceptional writing and storytelling skills, with the ability to distil technical concepts into compelling narratives.
  • Knowledge of video content production, including storyboarding and scripting, and experience working with production teams.
  • Expertise in multi-channel content management, leveraging various platforms to engage target audiences.
  • Strong project management and organisational skills, ensuring deadlines are consistently met.
  • Collaborative skills to work effectively with internal teams, clients, and partners.

Company Benefits

  • Flexible working options tailored to your needs.
  • Creative and innovative environment
  • Opportunities for professional growth and development.
  • The chance to make a tangible impact through creative storytelling and strategic content planning.
  • A collaborative and supportive company culture.

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