B2b Marketing Specialist

5 months ago


London, United Kingdom Stopgap Full time

**Salary**:£35,000-£40,000 **Location**:Greater London,Central London **Job Type**:Permanent

This role takes the lead for the planning + development of B2B marketing content + activity on behalf of growing agency.
**THE COMPANY**: This small, award winning integrated agency in London specialises in servicing the F/S sector. Clients range from insurance to asset management and their work covers pretty much every touchpoint, depending on clients requirements.
**THE ROLE**: This is a pivotal and brand new role for the agency who are looking for a B2B Marketing Specialist to take the lead on the planning and development of B2B marketing content and activity to deliver quality meetings with engaged and relevant prospective clients.
Day to day you will be responsible for:

- Setting up and managing the CRM system, reporting weekly on leads and opportunities.
- Understanding clients services and market place to deliver blogs to target audiences with a clear understanding on market (financial advice, equity release, protection and investment marketing).
- Taking the lead in writing and creating content including blogs, white papers, webinar presentations, video scripts, infographics, testimonials and request of Google Reviews.
- Uploading new content onto website, improving SEO and helping the website generate leads.
- The companies LI profile/s including reaching out to prospects, writing content and engaging with connections.

**YOU**: This is a marketing role on behalf of our clients growing agency. To be successful in this role you will have a strong background in B2B marketing with demonstrable skills in strategy, business development outreach, content creation/execution, copywriting and managing CRM systems.

In return, you will get to work for a growing boutique agency, working hybrid from their WeWork shared office space in Waterloo. You'll work super closely with the Founder and CEO, being able to have full input into how this role is operated.


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