B2b Content Writer

6 months ago


London, United Kingdom Minut Full time

**The role**:
We are seeking a passionate, B2B Content Writer to join our scaling tech SAAS business in the short-term rentals industry vertical. An interest in the industry is required but no prior knowledge is necessary.
As a key player in our marketing team, you will be responsible for supporting the creation of compelling content in both short form and long form, targeting our diverse audiences. You will be supporting a B2B demand generation function. Whilst short-term rental will be an early focus the business is fast advancing into additional hospitality and accommodation verticals.
Minut is a truly global business with target markets spread internationally - whilst no diverse language skills are required - experience working across international cultures will be of great benefit. Enabling our sales team will also form a core component as we look to further advance both our inbound and outbound content strategy.
This role will work closely with a Senior Content Marketing Manager as part of a newly developed team.
**To be considered for a role, please submit up to 3 examples of relevant content.**

**What you'll do**:

- Execute a content strategy aligned with the company's B2B Demand Generation goals, focusing on the short-term rentals industry.
- Create engaging and high-quality content for various channels, including blog posts, articles, whitepapers, and social media, demonstrating a deep understanding of our target audience.
- Collaborate with cross-functional teams to gather insights and stay updated on industry trends, ensuring content remains relevant and impactful.
- Utilize SEO best practices to optimize content for search engines and increase organic visibility.
- Monitor and analyze content performance using tools such as Google Analytics, adjusting strategies based on data-driven insights together with Senior Content Marketing Manager.
- Enabling our sales team will also form a core component as we look to further advance both our inbound and outbound content strategy.

**What you bring**:

- Minimum 3 years B2B content writing experience, with a focus on the SAAS or short-term rental industry.
- Experience in creating compelling content for various formats and platforms.
- Understanding of SEO principles.
- Some experience in using tools like Google Analytics to measure and improve content performance.
- Excellent communication and collaboration skills, with the ability to work in a fast-paced, dynamic environment.
- Some experience working with website CMS systems.

**Benefits**:

- Co-ownership - you’ll receive an equity stock options package. If the company value increases, so does the value of your stake.
- Learning - Be part of an environment highly focused on knowledge and developing new skills.
- 25 working days off on top of bank holidays.
- Wellness grant - You may use up to £35/month towards any wellness-related activities, such as gym membership or sports activities.
- A hybrid working policy (at least 2 days per week from our London office).
- UK workplace pension scheme.
- Bike-to-work, electric car, and workplace nursery schemes.
- Off-site - Company-wide retreat in beautiful locations.

**About us**:
Minut is a startup dedicated to revolutionizing the short-term rental industry with a commitment to sustainability. As the clear market leader and the sole monitoring solution endorsed by Airbnb, we are on a mission to make home-sharing work for everyone. We have developed cutting-edge sensor technology and a powerful SaaS platform tailored for Airbnb hosts and property managers. Our comprehensive solution addresses the key challenges in short-term rental operations, providing seamless monitoring and automation. With Minut hosts get peace of mind, neighbors quiet, and guests can enjoy their stay in privacy.

**A fair chance


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