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Marketing Campaigns Manager

4 months ago


East Grinstead, United Kingdom ILG (International Logistics Group) Full time

About ILG

ILG has grown to become a market leader in fulfilment, warehousing and logistics services. During this time, it has evolved alongside the e-commerce wave and major developments in the courier and freight industries to be the pick pack and ship, service for online businesses.

We are an ambitious fast paced growing business. We are looking for a motivated and adaptive individual to come and join the ILG Team and help us on our journey.

This is a chance to play a key role in our growth strategy. Bring your experience and inspiration to an award-winning business that is built around its people.

Your Role

The primary role of the Marketing Campaigns Manager is to support the marketing team with ILG’s marketing activities, with a primary focus: to manage marketing campaigns to audiences in the UK and other European countries.

Support the Marketing Team to implement the marketing strategy in line with ILG’s vision and strategy
Create integrated marketing campaigns based on target market segments to gain new customers
Own the planning and scheduling of campaign activity
Supervise the execution, monitoring and measurement of marketing campaigns and their success
Review (and adapt) activity to ensure it is meeting objectives
Liaise with the Content Manager to ensure relevant content is being produced for use in campaigns
Oversee the adaptation of content to be solution-focused for specific audiences e.g. industry sectors, job titles, regions
Campaign activity could include:
Personalised direct mailers
Personalised landing pages
Invites to ILG and partner events
Nurturing leads through the marketing funnel
Regularly monitor and report on campaign performance and results
Manage campaign budgets
Co-ordinate with ILG Sales team to ensure seamless co-operation between sales and marketing across new business targeting and pipeline
Ensure that all marketing campaigns conform to ILG brand guidelines and reflect our company values
About You

To join the team, you’ll need:
At least 8 years’ relevant work experience in marketing (agency or client side)
Experience of running multichannel lead generation campaigns
An understanding of B2B marketing and of the ‘Account Based Marketing’ approach
Highly organised project manager (ability to manage multiple projects simultaneously) with excellent time management skills
Strong attention to detail
Good at financial management and implementing tight budgetary control
Able to write well and demonstrate strong literacy skills
A confident communicator and team player, able to quickly develop working relationships with a wide range of people
IT skills, including Word, Excel, PowerPoint and the ability to quickly pick up new software packages, as required
Ability to use WordPress and HubSpot - although training can be provided
Good understanding of the lead generation and sales process
Experience of liaising with external providers e.g. creative and digital marketing agencies, copy writers, printers

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The Benefits:
Salary of up to £45,000 per annum depending on experience
Pension and life assurance
Healthshield care package and discount perks
On-site parking
A dedicated platform for learning and development
Staff member of the month awards
Staff introduction scheme
25 days’ holiday with the option to buy/sell holiday
Birthday leave