Cluster Director of Sales

7 months ago


London, United Kingdom Clayton Hotel London Wall - Sales & Marketing Full time

**JOB TITLE**: Cluster Director of Sales & Marketing**

**REPORTING TO: General Managers**

**Group Sales & Marketing Manager - Dalata Hotel Group**

**Scope of Position**

In this dynamic and challenging role, the Cluster Director of Sales & Marketing will be responsible for devising the sales strategy through leadership to maximise the sales potential and achieving revenue budgets to include bedrooms, meeting rooms, bar & restaurant as relevant as revenue channels for hotels.

**Key Duties & Responsibilities**
- Plan and direct day to day operation of the sales & marketing functions in hotels to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service
- Executive quarterly activity plans to create focus for the teams and adapt activity to support business needs of hotels
- Plan & implement annual local expenditure with sales & marketing teams focussing on overall business
- Develop and nurture relationships with key national & global clients through ongoing account management
- Strategic approach for key segments of local & global corporate to examine hotel positioning and suitable to client needs
- Perform day to day sales activity including face to face meetings, contracting & rate negotiation, site inspections, attendance at trade events, client entertainment and overseas sales trips. Client entertaining/site inspections may require evening & weekend hours.
- Input to hotel pricing strategies and forecasting with General Managers and Revenue Managers
- Utilisation of Alkimii CRM for logging all sales activity & measurement of KPI’s
- Report monthly on account performance to General Manager and Central Office
- Manage hotels advertising & promotional campaigns in conjunction with the hotel teams through relevant marketing channels
- To protect and promote the image of Clayton Hotel brands at all times
- Ensure assistance and support to F&B teams with necessary sales & marketing activity
- Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity
- To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions.



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