Marketing & Communications Manager

3 weeks ago


Eastleigh, United Kingdom Barton Peveril Sixth Form College Full time

Barton Peveril is a vibrant and innovative sixth form college and this is an exciting opportunity to lead our marketing team.

As a creative, energetic and organised manager you will effectively market the College to our stakeholders.You will work with Senior Leadership to develop multi-channel marketing campaigns that will establish the College as the brand leader within an increasinglycompetitive market.

**MAIN RESPONSIBILITIES**:

- To take overall responsibility for all College promotional materials, including the prospectus, and the College website.
- To devise and implement tactical marketing campaigns, including digital strategies, that will both raise the profile and reputation of the College.
- Utilise a range of marketing activities and media, including social media.
- Manage the creative and production process for marketing campaigns, liaising with key stakeholders, external agencies and in-house staff.
- Generate text for multiple uses, including newsletters, e-campaigns, brochures, invites, posters or adverts in consultation with appropriate managers.
- To regularly update and refresh relevant sections of the College’s website in order to ensure web content matches campaign material and other marketing initiatives.
- Develop online marketing campaigns to drive traffic to the website, measure and analyse to report effectiveness and develop future campaigns.
- Write, edit and produce online and multimedia promotional materials to support student/participant recruitment.
- Gather feedback from students/participants, prospective students and decliners, analysing and interpreting data to identify patterns and solutions to aid decision making.
- Develop and maintain systems to monitor and evaluate the effectiveness of all marketing activities and campaigns.
- To help the College celebrate student achievements.
- To maintain strong and effective methods of communication with stakeholders, the wider community and alumni.
- To line manage the Marketing Coordinator, including performance management, probation reviews and appraisals.
- To be a budget holder.



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