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Social Media Assistant

2 months ago

Portsmouth, United Kingdom Giraffe Social Media Full time

This role is **not suitable **for you if**:

- You're planning on continuing freelance work alongside this job if successful.
- If you live more than 2 hours away from Portsmouth.

**About Giraffe Social Media**

Giraffe Social Media is a specialist social media agency that work with a range of exciting companies and organisations all over the world. We are a close-knit team, focused on growing and evolving constantly.

We take our company values very seriously; they shape everything that we do. If you are to join our team, you'll have to innately share our values...
- **Evolution**:We have an innate sense of wanting to evolve the business, our service and ourselves.
- **Passion**:We are passionate about our clients and achieving their objectives.
- **Positivity**: Positive thoughts and actions breed positive results for our clients.
- **Fun**: Great work is achieved when great fun is had.
- **Team**: Only together can we achieve our collective vision for the company.

As a Social Media Assistant (SMA), your focus will be on the organic delivery of our client’s packages, including developing creative and strategic posting schedules to be delivered across all the major networks. You’ll also be tasked with engaging with our client’s online communities, interacting with their customers and competitors in a strategic way.

You will be assigned your own clients, whom you will work with on a regular basis. You’ll get to know these clients really well and can plan your work in advance. You’ll also be asked to cover clients for other members of the team (when they are on leave or need support during busy times). This will allow you to get to know all our clients and give you the opportunity to manage social media for a range of businesses and industries.

**Reporting Line**

Your day-to-day work will be supported by the Senior Social Media Manager(s), with overall supervision and oversight provided by the Head of Operations.

**Performance Expectations**

As a Social Media Assistant the main metric your performance will be judged upon is client retention:

- Monthly Client Retention %
- 3 Month Average Client Retention %

**Key Responsibilities**

The role of Social Media Assistant involves you managing the social presence of a number of clients, in line with specific packages and objectives. Your responsibilities will be:
**Social Media Management**
- Managing the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok and YouTube, adapting content to suit different clients and channels.
- Creating original, engaging and strategically planned organic posts, across multiple platforms, using a combination of well-written copy and engaging visual components.
- Planning and delivering content across different platforms using scheduling tools such as Sprout Social, Canva, Asana, Everhour, and Microsoft Office, as well as the native platforms.
- Managing and facilitating social media communities by responding to social media comments and creating outbound opportunities for developing discussions.
- Forming key relationships with influencers across the social media platforms, as a part of community engagement.
- Assisting with starting-up new clients and creating the first week’s posts in line with the strategy created by the Social Media Manager.
- Managing competitions and campaigns that promote our clients’ brand and business.
- Performing cover work, which could be both covering delivery or management.
- Working with Senior Social Media Managers and Social Media Managers to ensure a high-quality delivery of the client’s package.

**Learning & Improving**
- Undertaking relevant research and analysis, using this to inform social media content and recommendations.
- Monitoring and analysing performance data on social media platforms using tools such as Sprout Social and platform insights, and using this data to improve content delivery.
- Understanding the latest paid advertising policies to confirm compliance in the organic posts that you develop, to ensure that these can be promoted as paid adverts.
- Identifying opportunities and recommending improvements to organic activity to increase performance in line with client’s objectives.
- Researching and evaluating the latest trends and techniques in order to stay on top of and leverage new social media features, ensuring that our delivery is innovative and continuously evolving.
- Sharing any social media lessons learned with other members of the team.

**Communications & Culture**
- Ensuring to cc in the Social Media Manager in all of your communications, so that they are in the loop.
- Using Asana to stay organised with tasks involved for clients and making a consistent stream of notes in Asana conversations about client developments.
- You will be expected to attend a full-team meeting on a Monday.
- Participating in Virtual Team Times, Office Days and engaging in conversations through Micros