Commercial Marketing Lead
1 month ago
The client
Nigel Wright is working with a forward thinking and values driven consumable packaging business, who are national leader in their operating space. The business is rapidly growing, with an impressive growth trajectory and supplies to global brand names across food, travel and retail markets.
The role
The new brand proposition challenges the norm within the industry and this role will lead the new brand roll out to clients - current and new.
**Responsibilities**:
- Brand roll out strategy, internally and externally, across all touchpoints from large scale to the finer details
- Create a lead generation marketing strategy, alongside key research and customer trends
- Work closely with the commercial sales team to devise targeted marketing plans
- Feel comfortable in understanding the approach the brand can take to digital marketing and make recommendation
- Strategise exciting campaign activity across content, brand and events
- Make recommendations for team build and management in future
- Budget management and reporting on ROI
About you
You will be a commercially minded marketer, who is used to working at pace and making strategic recommendations
You will be excited about stepping into an opportunity to make a real difference within and have the drive to succeed
You will have experience of managing and owning brand marketing and using this to generate leads
Experience working within B2B marketing would be advantageous, with the understanding that consumers are the end users
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