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Demand Gen Marketing Lead

4 months ago

Remote, United Kingdom Juni Full time

**Juni who?****:

- We’re Juni. Born on the West Coast (of Sweden). Built for flexible working. And busy building a future where digital commerce is free from financial barriers. Want to be a part of it all?_

**What we do**:
Juni gives online businesses the tools they need to save time, scale up and succeed. Our financial platform helps financial leaders take control of their cash flow, make better decisions and unlock the full potential of digital commerce. We even offer working capital to help them achieve their goals and dream up new ones. And that’s just for starters.

**How & why we do it****:
We give our people the same thing we’re building for our customers: freedom. Freedom to choose how you split your time working from home and at one of our European hubs. Freedom to be 100% yourself. Freedom to explore your potential and what’s more - make the most of it. We truly believe we’re making the world a better place for online businesses, and we want you to be a part of that mission.

**Your responsibilities**:
In this role, you’ll:
Build and execute the distribution side of Juni’s content strategy. You’ll build a demand gen strategy that fits Juni’s product, category, and revenue goals. You’ll have a direct impact on our growth by deepening our understanding of who our current and future customers are, what messages resonate on which channels, and how we scale this acquisition strategy from ToFu to BoFu. You will lead SEO, Web and social media functions.

**Within 1 month you'll**:

- Have successfully onboarded and started getting to grips with Juni’s product suite, positioning, ICP and historical paid channel strategy.
- Build strong relationships with the marketing, sales and data team.
- Set a short to mid-term demand gen strategy and OKR’s

**Within 3 months you'll**:

- Set up a best-in-class paid channel attribution incl. Website audit (Webflow)
- Create and execute your first lead-gen marketing campaign that engages our target audience and generates demand for the Juni’s product.
- Track and analyse the performance of digital marketing campaigns to optimise their effectiveness and report on key metrics to stakeholders.
- Work closely with other teams, such as sales, product marketing, and content marketing, to ensure alignment and maximise results.

**Within 6 months you'll**:

- Delivered best-in-class demand-gen campaigns aligned to achieving company objectives.
- Driven optimisation and automation in marketing together with sales and operational teams.
- Prepare and present your first quarterly demand-gen report to leadership.

**Your qualifications**:
What we need to see:

- _ Strong campaign management, communication and prioritisation skills_
- _ A natural knack for data and using data to craft compelling marketing campaigns_
- Experience managing lead gen campaign budgets and reporting
- Familiarity with pardot, Salesforce and marketing automation tooling

What we’d love to see:

- _ Previous experience with owning end-to-end B2B lead-gen campaigns_
- _ Ability to navigate through marketing data analytics (GA, Meta and LI business Ad platforms)_

**Your people****:
Forget traditional office-based culture. This is people-first culture. We’re real. We never wait. We care deeply about building a better future for our customers and each other. Here, you can work with people at the top of their game and who didn’t get there by playing games. You can help us create a whole new category in financial services.

**Your benefits****:
We’re freedom-first. Transparent. Caring. Empowering. So our benefits are too.
- ** We're all about flexibility.** Work from home or at a Juni Hub or enjoy a mix of the two.
- ** Swap 2D for 3D**. Meet the team IRL at two in-person onsites per year.
- ** Diversity is at our core**. We're part Swedish. Part Canadian. Part French. Part Indian. Part Italian. Part British. Part Portuguese. You get the idea.
- ** Great players can stay great players**. Progress your career whether you choose to manage people or not.
- ** Work al desko.** Keep your week flexible and split your time as you see fit between our Hub and home.
- **Stock options**. We can’t promise you’ll make a fortune. But we’ll give it our very best shot.
- ** Vacation days**. Unlimited. Awesome.
- ** Global health insurance**. You know. Just in case.
- ** Get sick? No stress.** Feel better with unlimited paid sick leave.
- ** We’re serious about your well-being.** Access free mental health support with Calm & Spill.
- ** Work with the best people for the job**. Not the best people within 1 hour’s commute.

**Free your nine to five****:
and free digital commerce from financial barriers. Hit apply

**The process**:
CV screening > Get to know us call > Team interview(s) > Values interview > Offer (for some roles we’ll include a task, but we’ll notify you if this is the case)