Digital Marketing Lead
5 months ago
Location: Remote
Salary band - **£25,000****:
- £30,000 **per year
Contract: Monday - Friday, no weekends or bank holidays
**We have an exciting opportunity to join an award-winning B2B marketing team with a range of skills. To continue our expansion, we want to bring in a Digital Marketing Lead with a well-defined skill set.**
Working closely with the Senior Marketing Services Manager, you’ll play a crucial role in shaping the quality and direction of digital campaigns for our customers. We are looking for an individual with a strategic mindset that can hit the ground running and never be afraid to share their innovative ideas.
We are excited to bring a new person into our vibrant team and take their place in the durhamlane family. Think this could be you?
**What’s in it for you?**
We love our Digital Marketing Lead**,** our benefits nurture healthy progression and work life balance:
- Supportive, friendly and vibrant workplace
- Contributory company pension scheme
- Rewards platform with discounts at gyms, retailers, restaurants, holidays, and many more
- Recognition programs
- 33 days’ holiday (including bank holidays)
- One additional day’s holiday for every year of service
- Well-being service with access to a GP
- Free onsite parking
- Social and giving back events throughout the year
- Office, hybrid and remote working options
- ‘Refer a friend’ employee referral scheme
- Never work on weekends or bank holidays
**Responsibilities**:
The Digital Marketing Lead role is a distinct opportunity to
- Building creative paid ad campaigns that meet the strategic objectives of our clients.
- Managing multi-channel paid ad campaigns on LinkedIn, Google Search and Google Display with the ambition of creation high quality leads.
- Working with wider marketing teams including our graphic designers and partnering web agency to create high-quality content which informs structured lead journeys.
- Ongoing performance management and optimisation of all campaigns by interpreting data and insights and making informed decisions to maximise results.
- We need someone who can drive results with informed A/B testing and impactful funnel optimisation to help build and engage ICP audiences.
- Understand and implement retargeting campaigns to drive conversions and move leads through the funnel.
- Identify trends and insights, with a clear focus on optimising spend and performance.
- Reporting on campaigns, analysing and drawing valuable insight which can be shared in a client-friendly format.
- Tracking of lead journeys using google tags and conversion tracking to provide additional insight, demonstrate ROI to our customers and improve conversion rates.
**What it takes to become a durhamlaner**:
- Someone with a passion and strong knowledge of social media advertising, paid search, and online marketing channels (LinkedIn Campaign Manager, Google Search Network & Google Display Network).
- A Google guru that is highly competent using Google Tag Manager and Google Analytics.
- Someone who gets a buzz from producing excellent results from their campaigns and is eager to shout about the exciting outputs.
- An individual who is eager to stay up to date with latest digital trends and has a strong understanding of PPC concepts, strategies, and best practices.
- An eye for detail and excellent analytical skills with an ability to draw meaningful conclusions from campaign data.
- A passion for content creation that makes you always ready to think outside the box for our customers to help them push their brands to new levels.
- Excellent organisational skills with the ability to deliver quality work that they take pride in across multiple projects
- Experience using WordPress for content management is a plus (but not essential)
**About durhamlane**:
**We ignite demand, drive sales and accelerate revenue for the world’s most ambitious businesses.**
For over a decade, durhamlane has helped high-growth businesses explode into life, guided US enterprises to break ground in Europe, and nurtured challenger brands to outperform the expectations of their size. Along the way, we’ve defined what it means to work the durhamlane way - to outperform expectations and commit completely to our clients’ success.
We have an amazing open plan and modern office based in Newcastle upon Tyne, with a diverse and talented team of over 100 employees. We have continued to scale over the last 12 months, winning industry-leading clients from across the globe and achieving record-breaking revenue growth.
We have a strong culture, and our people are at the heart of that; you will often hear #OneTeamOneApproach around our office and on team calls. We live and breathe our core values and believe in investing in our people.
INREMS
**Job Types**: Permanent, Full-time
**Salary**: £25,000.00-£30,000.00 per year
**Benefits**:
- Additional leave
- Company events
- Employee discount
- Free parking
- On-site parking
- Referral pro
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