Senior Mobile Merchandising Executive

1 day ago


Lea Bridge, United Kingdom TUI Full time

The impact of a global pandemic requires a rapid and far-reaching transformation in TUI’s business model. Innovation in mobile was already changing the way we do business and transforming the way our customers interact with TUI. Following COVID-19, our customersnow look to TUI’s Mobile App to provide critical self-service capabilities throughout their journey with TUI.We also have ambitious growth plans to deliver over £3-£4 billion sales annually to reach 20% of TUI’s revenue through the Mobile App.
A key factor in this digital transformation will be engaging TUI customers with highly relevant, rich, personalised content, to make it easy to find and manage their dream holiday within TUI’s mobile apps in markets across Europe. Toward this we are now seekinga senior digital merchandising executive to create a dynamic, personalised, omni-channel App experience. This role will require a blend of commercial acumen, customer focus, awareness of design impact and Stakeholder Management.

**This role is available to be based in any of the following locations : London, Stockholm, Zaventem, Rijswijk or Hannover.**

**ABOUT THE JOB**

**Improve Sales engagement towards target of 20% of Group Total**
- Create and maintain complex in-app merchandising content that is highly relevant, personalised, and dynamic, to generate interest targeted towards commercial priorities.Employ optimal blend of commercial priority with creative and customer focus.

**Drive best practice in markets across Europe**
- Influence local Merchandising, content and design teams to ensure that key trading messages are always supported and appropriately promoted across the apps. Maximise performance through AB testing, data-based insight and a creative approach and share learningswith wider team.

**Shape enhancement of app merchandising capability & design**
- Understand TUI’s customer segments and use customer insight to champion enhancements to app merchandising features & UX, working with App Product owners.Contribute to and execute a clear strategy for TUI’s goal of industry leading, personalized, and omni-channelApp experience, leveraging behavioural insight and data science.

**Responsibility towards KPI Growth & Insight**
- Assess the key drivers of app growth, identify trends, and recommend data-informed actions to manage performance against target. Responsible for timely reporting with actionable insights to markets and C-level Stakeholders.

**ABOUT YOU**
- Very strong commercial acumen, target driven with a passion for implementing data driven ideas to maximise growth. Demonstrable ability to digest and analyse performance and link this with the business strategy.
- Great communications skills, able to translate data into easy-to-understand insight, and clearly communicate performance to stakeholders at all levels of seniority through various means.
- Strong Stakeholder management and influencing skills, able to develop trusted working relationships.
- Experience in creating merchandising content in a way that provides an engaging experience that drives sales growth, balancing commercial priority with a creative, customer focused eye.
- Proficiency in MS Excel and PowerPoint, comfortable to manipulate spreadsheets with formulae and build presentations that condense data into easy-to-understand insights and recommendations.
- Inclusive collaborative working style, able to work independently but also successfully with colleagues and partners from around the business with a range of roles, skills and seniorities.Great understanding of relevant digital technologies, with the abilityto harness their potential to enhance the customer



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