Senior Marketing Executive

2 days ago


Appley Bridge, United Kingdom In Professional Development Full time

**Senior Marketing Officer**

**Salary**: £24,000 - £28,000

Reports to: Marketing Manager

Permanent: Full Time

Office Based: Blackthorn House, Appley Bridge, Greater Manchester, WN6 9DB

**The opportunity**

At In Professional Development we provide accredited executive education to professionals across every sector. We are firm believers in investing in people, and we work with people and businesses alike to help you realise your potential within your profession and industry space.

In Professional Development courses are designed to strengthen the delegates mindset and skill set. Providing them with the practical tools and strategies for implementation within their organisation. We work with academic partners and governing bodies to offer a quality learning experience with industry recognised qualifications. Our qualifications are flexible and are tailored around our delegates professional and personal commitments. Making access to quality higher education and training easy than ever before.

This role is an extremely exciting opportunity for a Senior Marketing Officer or experienced Marketing Officer looking to take the next step up in their career, joining one of the fastest growing training businesses in the UK.

Reporting to the Marketing Manager you will be responsible for putting together creative campaigns, initiatives and content to engage with customers through offline channels. You need to have hands-on experience with designing, implementing and delivering campaigns.

**Responsibilities**:

- Support in all aspects of marketing and communications campaigns.
- Having the technical know-how to utilise technologies such as content management systems, HubSpot, Salesforce, WordPress, Meltwater, Hootsuite, Google Analytics, the Microsoft 365 suite of programs and other digital tools.
- Managing relationships and the day to day processes required for Affiliate Marketing
- Reporting on projects on a monthly basis in granular detail
- Supporting/managing Junior Marketing Officers
- To lead on future and major project development
- Manage internal and external communications
- Managing relationships with press/media and developing a PR strategy
- Leading on internal and external events such as graduation
- Social media support
- Web development support
- Multimedia and creative support
- Video and photography support
- CRM systems support
- GDPR
- Strategy planning alongside the marketing manager
- Report on key metrics and ROI across all core marketing channels.
- Monitor market trends and competitor activity.

**The ideal Marketing and Communications Officer will have**:

- Ideally have at least 1 / 2 years marketing / communications experience
- Proven track record of growing customer base using all marketing channels
- Well versed in creative content and social media to generate leads
- Experience in using HubSpot
- Experience in other channels such as YouTube, podcasting, Vlogs, Video etc.
- Experience in collecting, analysing and interoperating data to drive marketing activity and increase lead generation
- A clear track record of delivering marketing campaigns in a B2B and B2C environments
- Experience of working in a fast paced and target driven environment to achieve ROI
- A willingness to keep up to date with legislative changes

**The Person and key skills**
- **Interpersonal Skills**:you will have experience of managing and maintaining relationships with all levels of seniority and excel when working with others
- **Analytical**: you will have an eye for detail and be able to collate, analyse an interpret data to inform our digital marketing strategies
- **Creativity**: you will be creative in your approach, constantly seeking and testing new methods of reaching our target audience and increasing our lead generation
- **Project management**: You will be well organised and disciplined with the ability to multitask. You will be comfortable handling time-sensitive projects and working to tight deadlines
- **Communication**: you will have excellent communication skills, ensuring the flow of information across the team, and the wider organisation
- **Target driven**: you will work to targets that support the revenue growth and success of the business; namely lead generation targets and individual marketing channel performance metrics

**What's in it for you**:

- Competitive Salary
- Industry Training
- Summer Social Events
- Unrivalled benefits
- Fantastic working hours
- Great office/company culture
- Full-time, Permanent employment

**Job Types**: Permanent, Full-time

**Salary**: £24,000.00-£28,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- On-site parking
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Appley Bridge: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

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