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Senior Digital Experience Executive

2 months ago

Hatfield, United Kingdom Ocado Retail Full time

We’re Ocado Retail. We’re the people powering
- **Zoom by Ocado**, our same-day grocery service. As the world’s biggest and best online-only grocer, we work tirelessly to bring more of what matters to our customers: unbeatable range, fair value and effortless convenience.
- We’re an exceptional and mighty bunch of colleagues who are inspired by our three awesome values:

- **Always be curious, Bring your best self and Challenge what's possible**. We’re growing fast, and we’re looking for like-minded people to join us for the next step of this.**About Zoom by Ocado**The Role**
This role, reporting into the Paid Media Manager, will help shape, plan and implement across all digital marketing channels for Zoom by Ocado. This diverse role is a fantastic opportunity for a creative thinker who also loves all things digital and driving results in a rapidly growing business. Whilst there will be a particular focus on delivering on acquisition targets through our key channels: Paid Search & Paid Social, there will also be the opportunity to explore, recommend and implement strategies across channels such as Affiliates, Partnerships, SEO Retargeting, Influencers and more Activity will be hyper-local, targeting specific small geographic areas. Having the opportunity to work across such a broad range of channels and influence strategy in such a fast growing business makes this a truly unique role.**Key Responsibilities**

**Strategy & Planning**:

- Exploring new paid media and digital acquisition strategies alongside the Paid Media Manager, managing/ sourcing and appointing agencies where necessary
- Exploring audiences and creative routes on paid social, working with the brand and campaigns team to integrate approaches
- Optimising our paid search account, defining the roadmap, looking for new opportunities to expand the account, drive efficiencies
- Ensure the strategy and plans are optimised for hyper local geographic areas
- Look for new opportunities and external solutions that can help to enhance Zoom’s activity on the channels you are responsible for

**Trade**:

- Ensure activity is aligned to the weekly trade plan where applicable
- Contribute to hitting our weekly acquisition targets
- Ensuring that weekly budgets are monitored and that spend is optimised across channels

**Campaign Execution and Analysis**:

- Hands on channel execution, with support from agencies where necessary
- Deep dive on weekly reporting figures, highlighting key wins, learnings and areas of concern
- Working with relevant teams to optimise conversion rates across channels
- Develop an understanding and strategy for each channel in order to hit site acquisition targets

**Budget Management**:

- Optimise spend to improve efficiencies across all channels
- Review channel performance on a regular basis with the Paid Media Manager, to help inform decisions on moving budget between channels and campaigns

**Key Skills**
- A can do attitude, willing to get stuck in to lots of projects to drive change and learn new skillsets in a hands-on environment
- An understanding on the principles of per per click advertising would be beneficial
- An interest in expanding knowledge in the world of digital
- Proven track record of driving & improving performance marketing KPIs
- Excellent IT skills with experience using Microsoft Office
- Demonstrable experience dealing with stakeholders at various levels
- Experience in an ecommerce or retail environment

**What We Offer You**

At Ocado, we value our employees and want to ensure you are rewarded for your contribution through competitive salaries and fantastic benefits.
- Hybrid working
- Free onsite parking and free shuttle service from Hatfield station
- Regular socials
- 26 Days Annual Leave plus bank holidays
- 15% Ocado and Zoom discount and 20% Marks and Spencer discount
- Private Medical insurance
- Income Protection & Life Assurance
- Enhanced Pension Scheme (with 7% matching)
- Exciting company benefits through Reward Gateway

**A little bit more about us**
Our business is a joint venture between Ocado Group and M&S. It’s a successful combination of award-winning customer service and unrivalled customer data; world-leading technology and logistics from Ocado Group, and unrivalled product development from M&S.**Equal Opportunity Employer**
Ocado Retail Ltd is an equal opportunities employer and as such makes every effort to ensure that all potential employers are treated fairly and equally, regardless of their sex, sexual orientation, marital status**Recruitment Privacy Notice