Apprentice Digital Marketer

5 months ago


Leyland, United Kingdom North Lancashire Training Group Full time

Responsibilities:

- Day to day monitoring and maintenance of all online marketing business drivers, PPC, Paid Social and Display.
- Get involved in the planning, creation, editing and publishing engaging content across all digital platforms.
- Support social media marketing with day to day community management and content creation for various social channels and brands.
- Provide recommendations based on the analysis of digital marketing initiatives to improve customer experiences and increase ROI and customer loyalty.
- Manage ad spend within set budgets and make recommendations on digital marketing investment.
- Deliver ROI against KPIs.
- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement.
- Reviewing and approving campaign ad copy and ensuring this is in line with brand guidelines.
- Support SEO activities including keyword monitoring and content creation.
- Fulfilling copywriting requirements as and when needed
- Keeping up to date with Google Analytics and Google Search Console platforms, working with other team members to gain the most valuable insights
- Carrying out competitor research and analysis regularly to inform or amend strategy
- Carrying out monthly and ad hoc reporting
- Work with the Marketing Manager on the brands’ content strategy.
- Contribute to content ideation sessions and recommendations for high performing content.
- Collaborate on a technical roadmap of ongoing website developments and improvements.

**Skills**:

- Must have excellent communication skills and the ability to build relationships at all levels within the business.
- Good problem-solving skills.
- Creative thinker with a can-do attitude
- Analytical, with the ability to interpret information, news, data and research quickly - and distil the most important/relevant information to inform routes forward
- Proactive and highly organised, with good attention to detail.
- A flexible, enthusiastic, and committed attitude
- A keen learner who is committed to expanding knowledge.

**Job Types**: Full-time, Apprenticeship

**Salary**: £198.00 per week

**Education**:

- GCSE or equivalent (preferred)

Work Location: In person

Reference ID: 14551


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