Head of Marketing

5 months ago

Abingdon, United Kingdom Crowcon Detection Instruments Ltd Full time

**Head Of Marketing - Hybrid (Remote/Office) - Competitive Salary**

**About Us**

Crowcon have been designing and manufacturing life-saving products for 50 years, protecting people from toxic and flammable gases.

Crowcon Detection Instruments Ltd. is a wholly owned subsidiary of Halma plc. Halma’s purpose is growing a safer, cleaner, healthier future for everyone, every day. Halma is a market leader in specialist safety, health, and environmental technologies, a global group of businesses developing solutions that push the boundaries of science and technology. Headquartered in the UK, Halma is one of the top performing businesses in the FTSE 100 index with many years of recorded revenues and profits.

**Crowcon’s purpose is**:
To create sensing solutions designed to save lives every day.

**Crowcon’s values are**:

- Do the right thing
- Collaborate and support each other
- Always do your best
- Try new things
- Be yourself

**The Product/Marketing Team**:
**Product Director**:

- Product Manager - Portables
- Product Manager - Fixed Systems
- Junior Product Manager - HVAC

**Head of Marketing (Vacancy)**:

- Marketing Executives X2

**Main Responsibilities**:

- Manage, coach, and develop the marketing team, set objectives, and measure progress on these throughout the year.
- Lead Crowcon’s marketing transformation into customer focused segmentation
- Conduct market research and develop relationships with our key customers to gain a deep understanding of product market fit.
- Work with the team to map out customer personas and identify key value propositions for each persona, use these to develop engaging content for the end user.
- Collaborate with product managers and sales to align product offerings and marketing initiatives with identified segments.
- Identify key channels (organic & paid), prioritise, and develop multi-channel campaigns tailored to target customer segments.
- Monitor and optimise campaign performance using KPIs to ensure maximum effectiveness and ROI.
- Work closely with Product & Sales Directors to identify and implement a robust process to ensure we have a clear insight into the sales funnel and marketing ROI.
- Use segmentation findings to revamp the Crowcon website with agency support and work alongside the leadership team to develop a consistent brand strategy.
- Work with the marketing team to develop and implement a roadmap for website optimisation and improvement, SEO plan, maintaining a consistent tone of voice, ensuring content is reviewed and updated as needed.
- Work with the marketing team to prioritise and manage international events to grow brand awareness in key geographies.
- Collaborate with regional sales leads and channel partners to establish regional marketing plans to drive growth and increase brand awareness in their regions.

**What we are looking for**:

- Strong leadership and team management skills with a track record of developing a team.
- 5-10 years of experience in B2B marketing with a strong focus on segmentation.
- Deep understanding of market segmentation techniques and data driven decision making.
- A reputation for delivering results with the ability to operate strategically whilst remaining hands on when required.
- Customer obsessed, detail oriented and have the ability to turn customer insights into meaningful outcomes
- Experience with CRM implementation (Hubspot or Salesforce)
- Experience with paid digital (LinkedIn Ads, Google Adwords etc)
- Budget management and organisational skills
- Strong communication and presentation skills
- Ability to work cross functionally and build relationships with teams across the business
- Bachelor’s or Master’s degree

**Company benefits**:

- Company Car
- Generous company pension (up to 10.5% matched)
- Company shares
- Health cash plan (Medicash)
- Eyecare scheme (with Specsavers)
- Corporate life insurance
- 25 days holiday
- Your birthday off
- 3 days holiday purchase
- 14 weeks paid maternity, paternity, adoption leave
- Cycle to work scheme.
- Subsidised annual bus pass
- Annual train ticket payment scheme
- Employee assistance programme
- Learning and development opportunities
- Free parking

**Benefits**:

- Company events
- Company pension
- Cycle to work scheme
- Flexitime
- Free or subsidised travel
- Life insurance
- On-site parking
- Private dental insurance
- Work from home

Schedule:

- Flexitime
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Abingdon: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

Work Location: Hybrid remote in Abingdon

Reference ID: Head Marketing

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