Head of Retail Media

5 months ago

Hatfield, United Kingdom Ocado Group Full time

**_Ocado Group is an equal opportunities employer and as such makes every effort to ensure that all potential employees are treated fairly and equally, regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion or belief, age, or disability or union membership status._**

**About Us**

Our teams are putting the world's retailers online using the cloud, robotics, AI, and IoT. We provide services to partner clients globally via our innovative advanced robotics technology, known as the Ocado Smart Platform ("OSP"). Since 2017 we have signed agreements to provide our unique e-commerce solution to a number of the world's largest grocers, including Groupe Casino (France), Sobeys (Canada), ICA (Sweden), Kroger (USA), Coles (Australia), AEON (Japan), Alcampo (Spain), Lotte (South Korea) joining our UK partner Morrisons and the Ocado/M&S joint venture. 50+ Customer Fulfillment centres (CFCs) are already committed across our various partners. We continue to invest significantly in our technology and people in order to deliver for current clients and to forge exciting new partnerships.

**About the role**

The Head of Retail Media and Monetisation will be a key member of the Partner Growth team, which is responsible for supporting our partners with leveraging the OSP platform and enabling successful ecommerce strategies.

The Head of Retail Media and Monetisation will be responsible for supporting our partners with improving their monetisation strategies, and fully leveraging the tools available within our platform to support a robust retail media programme.This role offers exciting opportunities to support and impact some of the world's leading online grocery retail businesses. They will also be responsible for influencing the product roadmap of our retail media and monetisation offering and working closely with our technology teams to ensure our retail media offering is best in class.

You will consult with partners through both in-depth projects, and ongoing optimisation forums aimed at improving their overall monetisation performance by building strong relationships, sharing learnings, and leveraging data to enable our partners to succeed.

**You will be (accountabilities)**:

- Accountable for building and delivering a strategy to help partners improve their retail media and monetisation strategy
- Analyse and audit partner's capabilities and performance within this area, identify areas of improvement and deliver actionable recommendations partners can implement within their organizations.
- Help develop consulting services and programs that can support partners with strategic challenges. Define the resource and model required to provide impactful consulting to partners within your area.
- Build playbooks that can serve as useful resources to partners at various stages of their growth journey
- Drive ROAS for clients, through better use of data to plan and measure media investments.
- Become a thought partner to our OSP partners, help inspire them with trends, best practice within the retail media and monetisation space.
- Help new partners develop strong go to market strategies, addressing team structure, pricing, supplier engagement and reporting.
- Work with the analytics team to deliver meaningful insights to partners and internal stakeholders that measure and show the value of retail media/ supplier funded initiatives.
- You will become an expert of all the relevant OSP features that can support retail media, and you will ensure partners are fully utilizing these features to drive their goals.

**About you (experience we seek)**
- Previous experience in retail media working for a grocer or CPG brand, or experience in a digital advertising/ marketing role within a retail media agency or technology provider
- Experience building and delivering a go to market strategy within retail media.
- Complete understanding of the retail media technology ecosystem and partner landscape.
- Relationships with industry leaders within agencies, tech partners and forums like IAB.
- Deep understanding of retail media trends and growth levers.
- Deep understanding of the industry including client-operating models, technology, and media formats.
- Understanding of and ideally experience executing data monetisation initiatives as part of a retail media programme.
- Demonstrated ability to drive commercial impact within a business.
- Inside-out knowledge of programmatic advertising, digital KPIs, and ad management tools.
- BA/BSc degree in a technical field or equivalent practical experience.

**What we offer you**

Our employee benefits are designed for you, we care about people and we've ensured we have a wealth of benefits that focus on your well-being. We regularly review our benefits to ensure we are supporting our employees appropriately.
- 30 days 'working from anywhere in the world' policy
- Wellbeing support through dedicated apps and an Employee Assistance P

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