Group Content Editor

7 months ago

Wallingford, United Kingdom Group GTI Full time

To lead Content activities across a diverse mix of digital and physical channels, owning the end-to-end planning, design, production and distribution of key Careers Advice and Guidance products that are core to GTI’s value proposition.- With a mix of B2C and B2B products you will flex your Content skills both as an Editor and as part of a commissioning team with responsibility for both UK and Ireland markets.- On a daily basis, you will collaborate across several functions (Commercial, B2B & B2C Marketing, Social, SEO, UX, Product, Engineering, Data Science, and more); leading the creation and maintenance of innovative content strategies.Outcomes
- GTI’s digital and print publications are delivered smoothly to budget and meet the highest production quality standards.
- Content support is provided to GTI’s internal teams across the UK and Ireland via in-house or outsourced creators.
- Content strategies and house style evolves continuously to stay relevant for a GenZ audience.
- GTI’s internal teams are coached to create messages and Content that’s well-structured, clear, consistent and in-line with house style.
- GTI’s Careers Advice and Guidance is fact-checked, sub-edited and proof-read to ensure accuracy and fairness.
- Responsibilities to include:
- Full end-to-end ownership for flagship print products across UK and Ireland.
- Create and execute content plans on a weekly, monthly, and quarterly basis, in collaboration with a wider group of stakeholders e.g. Commercial, Student Success, SEO, Social and Design.
- Support GTI’s B2C & B2B content needs across both UK and Ireland, managing requirements and delivery via in-house or freelance resources to meet all agreed commitments.
- Commission and manage freelance/user-generated content budgets.
- Act as Product Owner for GTI’s CMS, leading an optimisation roadmap.
- Continually elevate GTI’s effectiveness in communicating with GenZ.
- Ensure Content activities across GTI meet the highest editorial standards for accuracy and balance, providing guidance and support.
- Plan and moderate podcasts and webinars.
- Support Events teams to plan and execute relevant events.
- Support wider marketing functions to grow audience and build brand.
- Act as a key stakeholder for Content as GTI embraces Generative AI, Machine Learning and Automation in its Career Advice and Guidance strategies.
- Review and analyse content performance to ensure it meets the user need, is engaging and delivering ROI.

Person Specification
- You are a motivated self-starter.
- Demonstrable editorial experience in a Content generating team, preferably within both digital and publishing environments.
- You have a strong background in the principles of Careers Advice and Guidance.
- You have exceptional journalistic judgement and the confidence and authority to work with both clients and senior leaders to hone their work.
- You have a non-tribal outlook and are a champion for the needs of our GenZ audience.
- Solid experience in digital content management and multi-channel content strategies.
- Proficiency with both SEO and behavioural analytics tools to measure performance, perform keyword research and derive insights.
- A phenomenal eye for detail.
- Experience commissioning Content from freelancers and maintaining house styles.
- An excellent communicator; you’re able to listen, adapt, build strong relationships, and tell a story that brings others with you.
- Experience working with Content Management Systems.
- Outstanding organisational and project management abilities.
- Have demonstrated information gathering success.
- Preferable: Good understanding of writing for GenZ users.
- Preferable: Experience of UX copywriting.

Other Information
- 37.5 hours per week Monday to Friday 9.00 - 5.30pm
- 3-month probationary periodAbout Group GTI

**We aim to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing.**

We believe in understanding students and partnering with employers, universities, schools and other technology providers.

Documents
Gti background checks policy
Click to view
Gti hiring of ex-offenders policy
Click to view

**Department**

UK Student Success

**Employment Type**

Permanent - Full Time

**Location**

Wallingford, UK - Hybrid

**Workplace type**

Hybrid

**Documents**

Gti background checks policy.pdf

Gti hiring of ex-offenders policy.pdf

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