Customer Research Manager

5 days ago

Birmingham, United Kingdom Biffa Ltd Full time

**Changing the way the world thinks about waste**

At Biffa, we love working with waste. Whether we're turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It's a view that's sharedby our 10,000+ people around the country, who trust us to provide them with a career that's always rewarding, often challenging, but never dull. And it's why we're the UK's No. 1 choice for business waste management.


**A quick look at the role**

Do you have an interest in researching B2B buyer journeys for commercial waste collection needs and wants? The role will drive a research programme to evaluate and implement engaging research methodologies to define campaign content and value propositionsacross different audiences.

** This is a home based role with occasional travel as required **

**A quick look at the role.**
- Utilise Biffa's customer research panel platform and Biffa data to understand the commercial market and customer audience attitudes and considerations_. Result: provide context for developing customer value propositions across industry and audiences._
- Responsible for utilising Biffa's customer research panel platform, managing the day-to-day relationship with the platform provider. _Result: High ROI against the platform investment through commercial value of research being realised._
- Plan, coordinate and execute assigned research projects against agreed briefs and output clear results to inform campaign content and value propositions. _Result: Improved relevancy of content leading to higher ROI._
- Support ecommerce, digital marketing teams, value teams to test customer behaviour hypotheses to continually improved and optimise content and proposition design. _Result: Improved engagement across digital platforms._
- Coordinate with management in determining research priorities and developing research roadmap.
- _Result: optimal use of the research platform & conjoined research building the customer picture._
- Transform raw response data from SME research to find correlations across different firmographic variables (size of company, market sector, job function) to build key commonalities and differentiators between Biffa SME customer segment personas. _Result: analysis will feed into building personas that can drive digital proposition content and sales prospecting._
- Work with platform to ensure all customer data is validated, updated and stored in accordance with the contract _Result: GDPR compliance and MRS guidelines are met_
- Present compelling insights to stakeholders in a way that evokes confidence and expertise and translates complicated insights in an actionable way that will be relevant. _Result: add tangible value through improved engagement and response rates_.
- Support wider Marketing, Digital and business community through strong matrix working, focusing on driving successful business outcomes. _Result: Shared understanding of plans and activities, better team working, speed to market improved._
- Stay abreast with latest developments in research tools and techniques_. Result: high engagement with panellists and high rate of completes_

**Requirements**:

- 4+ years of strong market research experience
- Solid experience in questionnaire design, table specifications and project management
- Demonstrable experience of the authorship and co-ordination of high-quality consultancy and research reports / outputs
- Applied experience in qualitative and quantitative methodologies, including expertise in designing and implementing a range of evaluation approaches, theories, and models and to design and undertake mixed method research
- Experience of commercial data analysis and research data interpretation
- Confident with all Microsoft Applications including PowerPoint, Word and Excel
- Confident and engaging communication and presentation skills
- Proactive with a 'can do 'attitude and the ability to work autonomously
- Resilient with the ability to work effectively under pressure and in a fast paced environment.
- Well organised with excellent attention to detail and the ability to prioritise effectively

**Benefits**

**And here's why you'll love it at Biffa.**
- Competitive salary
- Generous pension scheme
- Retail and leisure discounts
- Holiday and travel discounts
- Cycle to work scheme


**Dedicated to diversity.**

At Biffa we believe different ideas, perspective and backgrounds are key to developing a creative working environment that delivers real results. It's why you'll find us championing diversity and equality at every turn.

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